SOURCE: SkinStore.com

SkinStore.com

December 14, 2012 17:41 ET

SkinStore.com Announces the Addition of First Aid Beauty

Each Skin Care Product in the First Aid Beauty Collection Is Designed to Work Safely, Effectively, and Feel Good Too

GOLD RIVER, CA--(Marketwire - Dec 14, 2012) - SkinStore.com, the nation's leading e-commerce specialty retailer providing scientifically sound solutions for healing and maintaining healthy skin, has added First Aid Beauty to its assortment of premium products.

Since 2009, First Aid Beauty has continued to refine skin care and beauty products for the enhancement and health of all skin types. Founder Lilli Gordon, an industry veteran, launched First Aid Beauty to provide products that are a blend of serious therapeutic ingredients with luxurious textures. The result is a collection of skin care creams, shaving creams, lip products and serums that feel great and work effectively. Even sensitive skin conditions find first aid relief from First Aid Beauty.

Board-certified dermatologist, Dr. Robert Buka, is First Aid Beauty's Chief Science Officer who ensures all products are safe and free of harsh chemicals and known allergens. No parabens, artificial dyes, or phthalates are used in any formulas, and select products are FDA-approved to target serious conditions of acne and eczema. Gentle products like the First Aid Beauty Ultra Repair Cream provide immediate calming relief and visible improvement to irritated skin. First Aid Beauty has quickly become the brand of trust for both those with specific skin care concerns and for those looking for skin care that feels great and works as promised.

"First Aid Beauty represents an entirely new category in the prestige marketplace. FAB is on a rescue mission to provide SOS skincare for universal skin concerns, such as sensitive skin, dry skin and aging skin. We're thrilled to offer innovative, scientifically-advanced and luxurious solutions for even the most challenged skin. SkinStore, with a strong focus on efficacious and solution-oriented beauty, is a perfect partner for FAB," said Lilli Gordon, CEO and founder of First Aid Beauty.

Christina Bertolino, Senior Buying Manager at SkinStore, said, "Partnering with first Aid Beauty allows us to offer our customers advanced skin care formulas targeted to treat specific concerns. The products are as safe as they are effective."

About SkinStore.com

Physician-founded in 1997, SkinStore carries over 250 premium brands of skin care, cosmetics, hair care, beauty tools and fragrances from around the world, including high quality products normally found only in luxury spas, fine department stores and dermatologist offices. Free shipping is applied to all U.S. orders over $49, and an esthetician-staffed call center is available Monday through Friday to answer customer questions. The company is headquartered in Gold River (Sacramento), California with enterprises in Sydney, Australia and affiliates in Hangzhou, China. For more information visit SkinStore.com, SkincareStore.com.au or SkinStoreChina.com.