SOURCE: Skip N' Whistle

Uptown PR

June 17, 2014 09:01 ET

Skip N' Whistle Goes Global

Southern-Based E-Tailer Rebrands and Launches Its New Online Store

NEW ORLEANS, LA--(Marketwired - June 17, 2014) - New Orleans-based e-tailer, Skip N' Whistle, unveils its revamped branding and the launch of its new online store this week. The Southern lifestyle brand specializes in graphic print t-shirts and tops using eco-friendly ink designs that are screen-printed by hand.

Co-owners Chris and Anne Reams closed their physical shop in New Orleans last year after experiencing international success from exposure through flash sales on fashion websites such as Fab.com and Zulily.com, shifting their focus from local to global. Their decision to move online was largely based on the desire to supply greater product variety and an enhanced shopping experience to their consumers. With a new image and platform to sell their designs, the Reamses are confident they will reach a broader customer base.

"With all of the international attention the brand gained from exposure on flash sale fashion sites, we decided to take the company strictly online," said Chris Reams, co-owner of Skip N' Whistle and its lead designer. "Skip N' Whistle will always stay true to its roots, but it was time to take our little screen-print shop global by penetrating the e-commerce market."

Throughout the rebranding process, the design duo wanted to stay true to their aesthetic and why the brand was initially founded on over 12 years ago -- powerful, witty design. Vintage illustrations and letterpress are the team's main inspiration and they are always finding new creative direction from flea markets and antique shops. Enlisting the professional services of Annunciation Interactive to help make their vision a reality, they were able to take key themes and imagery and expand on them to create the new image of Skip N' Whistle.

"We are thrilled with the new look of our brand and feel it truly illustrates who we are as designers and as a company," said Anne Reams. "We hope that translates to our current and future customers and supporters."

About Skip N' Whistle

Founded in 2000, Skip N' Whistle is a Louisiana-based, feel-good lifestyle brand that specializes in custom designed screen-printed t-shirts, tanks, sweatshirts and hoodies. Every single item is hand printed on a six-color, manual screen-printing press with PVC-free ink and the shop has been doing it this way for more than 12 years.

All of its screen prints are designed to have the look and feel of vintage graphics. The brand's designers are regularly inspired by antique woodcuts from their printing collection, books and more. Every design they sell is unique and distinctive. They hand-print most of their screen-print designs on American Apparel fabric, which means that the garments are guaranteed to be soft, comfy and made in America.

For more information, please visit: www.skipnwhistle.com. Like on Facebook, Follow on Twitter, Instagram, Pinterest and Tumblr.

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