SOURCE: Skiver Advertising

Skiver Advertising

September 15, 2011 12:15 ET

Skiver Advertising Doubles Down on Digital With New Hire Eric Gulino

New Account Executive's Passion for Digital Media Delivers Next-Generation Capabilities

NEWPORT BEACH, CA--(Marketwire - Sep 15, 2011) - Skiver Adverting, an uncomplicated Southern California advertising agency known for integrating effective digital and traditional advertising under one roof, welcomes its newest team member, Account Executive Eric Gulino. Gulino's expertise with high-level social and digital strategies is just part of what makes him an ideal addition to the award-winning agency.

His passion for the agency world has brought Gulino back from corporate advertising to Skiver Advertising, where he can bring clients a depth of understanding of website strategy, development and project management. His enthusiasm for the work at Skiver is largely attributable to the all-star professionals who make up the team he works with. It's a collaborative environment where seasoned pros pull out all the stops to deliver effective campaigns focused on results. It's a great fit for Gulino, who brings enthusiasm and fresh, forward-thinking ideas to each of his clients.

"Eric has developed high-level social and digital strategies for a variety of brands, including companies in the medical, financial services, consumer packaged goods, professional sports and entertainment categories," says Jeremy Skiver, CEO of Skiver Advertising. "The evolution in technology and the culture shift that's taking place before our eyes is something Eric's generation has welcomed and adopted. He's done more than researched the shift; he's lived it. That gives him extraordinary insight into how to communicate with the next generation of consumers -- something that's extremely valuable in this industry and will make him an extraordinary asset to Skiver Advertising."

Prior to joining Skiver Advertising, Gulino handled all the advertising for daily operations and overall brand strategy as the Advertising Manager for Boston Medical Group, an international leader in men's health diagnosis and treatment. Gulino also worked for Heil Brice Advertising in Irvine, Calif., where he was involved with such clients as the Los Angeles Clippers and Nolet Spirits, the makers of Ketel One vodka.

"Digital is in my blood," says Gulino. "It's been my dominant means of communication for most of my life. That gives me an inside track to understanding the kind of results our clients need to achieve in order to reach their customers. The line between personal lives and business is dissolving. It's imperative that we evolve with consumers' changing expectations and perceptions of brands."

Clients rely on Skiver Advertising to navigate today's complex advertising environment and keep them on the forefront of social networking and digital media. As brands become more a part of their customers' daily lives and how they identify themselves, Skiver is intent on being a step ahead of the advertising strategies that will attract and involve them. Skiver Advertising's team focuses on delivering results that make clients money with smart integration of both traditional and digital advertising created by experts at a single agency. It may sound complicated, but Skiver makes it all simple.

ABOUT SKIVER ADVERTISING: Based in Newport Beach, Calif., Skiver Advertising is an uncomplicated ad agency with a common-sense approach that draws from a depth of knowledge and talent in digital and traditional advertising to deliver simple messaging with strong results -- all with a single point of contact. The company was founded in 2001 by Jeremy Skiver, whose resume includes some of the hottest agencies in Southern California, like TBWA/Chiat/Day, DGWB, Bates USA and DiZinno Thompson -- with expertise in automotive, fashion, sporting goods, fast food, retail, real estate and luxury resorts. The company's seamless integration and simple style has impressed national clients from T-Mobile and Targus, to Kangaroo Express. Skiver Advertising solves complex marketing problems with innovative solutions -- in an uncomplicated manner -- providing everything clients need in a single phone call. For more information, visit www.skiver.com.

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