SOURCE: Skiver Advertising

Skiver Advertising

September 05, 2012 15:29 ET

Skiver Advertising's "Wanna Date Derek?" Campaign Flirts With Success

Quirky Campaign Grabs Attention and Matches Skiver With Eager New Clients

NEWPORT BEACH, CA--(Marketwire - Sep 5, 2012) - Skiver Advertising, an uncomplicated Southern California advertising agency known for integrating effective digital and traditional advertising under one roof, has focused its award-winning talents on an epic search for love with a tongue-in-cheek "Wanna Date Derek?" advertising campaign, helping 28-year old Derek find his perfect match. 

The attention-grabbing advertising campaign began with a billboard and extends to a website, a Twitter account (@WannaDateDerek) and stickers featuring -- what else? -- the grinning face of Derek, who's actually an account executive at Skiver Advertising. His Twitter bio describes the 6'1" Derek as "vivacious, handsome, smart, ripped" and "a kind-hearted soul."

"Everyone is looking for something," says Jeremy Skiver, CEO of Skiver Advertising. "And that's where we come in. We're experts at bringing brands and their audience together, and helping them build a strong, lasting and evolving relationship."

Visitors to www.wannadatederek.com are quickly brought in on the joke. "While Derek's quest is epic," the site says, "others may be searching for something more attainable." And of course the people who are selling those attainable things are invited to engage Skiver Advertising, who builds brands, moves product and isn't opposed to candlelight dinners and long walks on the beach.

Skiver Advertising is known for distilling the most complicated advertising challenges into simple solutions in a one-stop shop that manages both traditional and cutting-edge digital advertising under one umbrella -- a model that makes everything much simpler for their growing roster of grateful clients.

The "Wanna Date Derek?" campaign offers a glimpse into the skillful way Skiver's team expertly integrates media layers with a concise, attention-getting message. Skiver Advertising creates campaigns based on their understanding of clients, their competitors and their consumers. The insights are rarely outrageous; they're simple and human -- just like Skiver.

ABOUT SKIVER ADVERTISING: Based in Newport Beach, Calif., Skiver Advertising is an uncomplicated ad agency with a common-sense approach that draws from a depth of knowledge and talent in digital and traditional advertising to deliver simple messaging with strong results -- all with a single point of contact. The company was founded in 2001 by Jeremy Skiver, whose resume includes some of the hottest agencies in Southern California, like TBWA/Chiat/Day, Bates USA and DiZinno Thompson -- with expertise in automotive, fashion, sporting goods, fast food, retail, real estate and luxury resorts. The company's seamless integration and simple style has impressed national clients from T-Mobile and Targus to Kangaroo Express. Skiver Advertising solves complex marketing problems with innovative solutions -- in an uncomplicated manner -- providing everything clients need in a single phone call. For more information, visit www.skiver.com.

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