SOURCE: SKLZ

SKLZ

April 18, 2013 09:05 ET

SKLZ and Athletes' Performance Launch New Facility to Deliver Training and Products to Maximize Human Performance

Athletes' Performance - San Diego Opens Inside SKLZ Headquarters to Elevate the Partnership

CARLSBAD, CA--(Marketwired - Apr 18, 2013) - SKLZ, the industry leader in athletic performance and skill development products, and Athletes' Performance, the leader in integrated human performance for elite and professional athletes, today announced the grand opening of Athletes' Performance - San Diego within SKLZ headquarters in Southern California.

Athletes' Performance - San Diego is the latest collaboration to come from their three-year partnership - an endeavor designed to accelerate innovation in athletic performance. Together, they combine SKLZ's performance-elevating tools, content development and amazing facility with Athletes' Performance's expertise in training elite athletes to build better, smarter, safer athletes. The facility will support the full spectrum of Athletes' Performance clients -- from athletes, elite military operators, and local companies, providing Southern California's premier location for the advancement of athletic performance.

"Athletes' Performance - San Diego is a refuge for athletes," said Mark Verstegen, founder and president of Athletes' Performance. "We share a passion with SKLZ in helping athletes effectively and ethically improve their performance, and this facility completely embodies that vision."

Since the beginning of their partnership in 2010, Athletes' Performance has used SKLZ products in its facilities to train elite athletes, while SKLZ has leveraged Athletes' Performance's expertise in the development of new training products and instructional content. 

The 15,860-square-foot facility features more than 7,000 square feet of training space outfitted with top performance and cardiovascular equipment, including an outdoor turf field, a sprint track, and cold plunge and hot tub pools. The facility will offer the full line of Athletes' Performance programs and services for athletes across skill levels and sports and will be the fifth facility operated by Athletes' Performance, joining locations in Phoenix, Los Angeles, Florida, and Texas.

Pairing SKLZ's innovative training products with Athletes' Performance's methodology of mindset, nutrition, movement and recovery, the facility will offer truly tailored programs of products and training, personalized for each athlete's individual needs, goals, and sport -- all in a single location. The facility will provide uniquely integrated, holistic training, all based on the latest science and data gathered over years of working with elite athletes.

"We are electrified to deliver a world-class Athletes' Performance facility at our company headquarters," said SKLZ CEO John Sarkisian. "As a center for sports innovation, there's no better place than Carlsbad to have the ultimate research & development platform for bringing new, innovative products and education to the marketplace."

SKLZ and Athletes' Performance will host a grand opening event for VIP guests on April 18 from 1:00 p.m. - 2:30 p.m., featuring famed sports broadcaster Rich Eisen as Emcee, along with influential members of the media and the athletic community. 

The new facility will also allow SKLZ to routinely bring together serious athletes, trainers and coaches at every level through community events. Sports training clinics will be hosted at the facility, with the inaugural event in June led by SKLZ ambassador and professional lacrosse champion Kyle Harrison.

To access a replay of the event plus behind the scenes videos and images visit www.sklz.com/apsd following the event.

About Athletes' Performance
Athletes' Performance, created by Mark Verstegen in 1999, is the leader in human performance, utilizing integrated performance training, nutrition, and physical therapy to support the world's elite athletes with world-class facilities in Phoenix, AZ; The Home Depot Center, near Los Angeles, CA; The Andrews Institute in Gulf Breeze, Florida; Fieldhouse USA in Frisco, TX; and at the SKLZ headquarters near San Diego, CA. Athletes' Performance has trained many of the top champions in sport, including six #1 overall NFL draft picks (2006 - 2010, 2012), the German National Soccer Team, and countless champions in baseball, soccer, tennis, golf, basketball, and hockey. Athletes' Performance is partnered with world-class performance companies such as adidas, EAS, SKLZ, Keiser, and Axon Sports to continually evolve the world of integrated athlete training.

In addition to training elite athletes, Athletes' Performance also delivers leading-edge corporate wellness solutions through Core Performance. Core Performance is the leader in proactive wellness and works with leading companies like Intel to deliver measurable results through personalized and integrated programs to help employees achieve their goals. The Core Performance brand also includes five books by Mark Verstegen, partnerships with world-class companies such as Intel, Sheraton, and Walgreens, and expert-driven content and customized online training programs at CorePerformance.com. To learn more about Core Performance's leading corporate wellness solutions, visit CorePerformanceWellness.com.

About SKLZ
SKLZ is committed to elevating the athlete in each of us by guiding and serving athletes on their journey to be their personal best. As the flagship brand of Pro Performance Sports, SKLZ develops innovative athletic performance and skill development training products, technology and knowledge for serious athletes of all ages, skill levels and sports. Based in San Diego, California, SKLZ delivers durable, high-performance trainers that can be found around the world at major sporting goods retailers, specialty shops, and mass merchants, as well as on the SKLZ web site www.sklz.com.
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Contact Information

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    DBC PR+New Media
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    sklz@dbcpr.com