SOURCE: SKYLIST

May 23, 2005 11:00 ET

SKYLIST CEO Making the Rounds on the Summer Speaking Circuit at Influential Email Marketing Tradeshows

AUSTIN, TX -- (MARKET WIRE) -- May 23, 2005 -- SKYLIST, an email service provider and deliverability leader, announced that CEO Joshua Baer will be addressing a variety of email marketing related issues at several of the summer's most important industry events. As founder of SKYLIST and its spin-out company UnsubCentral, Mr. Baer is an acknowledged expert on email authentication and deliverability solutions, CAN-SPAM compliance, standards work, and reputation systems.

Mr. Baer will moderate a panel at INBOX West 2005 entitled "MTA Managers, How Does CAN-SPAM Affect You" on Thursday, June 2, at 9:00 a.m. This session addresses the role that Mail Transfer Agents play in the CAN-SPAM compliance chain. Mr. Baer will also present a Birds of a Feather (BoF) entitled "Abuse Feedback Standardization" on Wednesday, June 1, from 6:30 p.m. to 8:00 p.m. He will discuss the latest abuse "feedback loop" proposals. For more information on INBOX West 2005, please visit www.inboxevent.com.

On June 13 at 1:45 p.m., Mr. Baer will moderate a panel entitled "The Effects of CAN-SPAM on Affiliate Marketers" at the Affiliate Summit in Las Vegas. This presentation will address the CAN-SPAM challenges and obstacles facing advertisers and affiliate marketers. To learn more, please visit www.affiliatesummit.com.

In London at the Inbox/Outbox 2005 on June 22-23, Mr. Baer will join an expert panel from the U.K. and the U.S. in a debate entitled "Legitimate Email Marketing: Moving Forward through Industry Consensus." Leaders from both sides of the pond will have a high-level debate about achieving industry consensus on what constitutes legitimate email marketing. For details about this show, please visit http://www.inbox-outbox.com.

SKYLIST recently joined the Messaging Anti-Abuse Working Group (MAAWG) and has been actively involved in its initiatives from the beginning. The Fourth General Meeting of MAAWG will be held in Düsseldorf, Germany from June 21-23. At this meeting, Mr. Baer will participate in a discussion with other MAAWG leaders such as J.D Falk, anti-spam product manager at Yahoo!, concerning the recently proposed abuse feedback loop standards. This panel will take place on Thursday, June 23, from 12:30 p.m. to 2:00 p.m. For more information about MAAWG, please visit www.maawg.org.

Finally, Mr. Baer will be participating in the Email Authentication Implementation Summit 2005 in New York City on July 12. The summit will bring together key industry players to discuss the evolution of authentication standards and their impact on spam. For more information, please visit www.emailauthentication.org.

About SKYLIST:

Founded in 1996, SKYLIST is a top-ranked email service provider and email deliverability leader. SKYLIST gives companies that rely on email marketing a distinct competitive advantage by enabling them to efficiently deliver highly targeted, optimized, and measurable opt-in email campaigns. The SKYLIST StormPost email marketing automation system, available in license and hosted-form, is in use by eDiets.com, Sybase iAnywhere, the Ad Council and Anheuser-Busch Credit Union. For more information, please visit www.skylist.com.

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