SOURCE: Coremetrics

September 22, 2009 09:00 ET

SkyMall Chooses Coremetrics LIVEmail™ to Boost Email Relevancy and Sales

SAN MATEO, CA--(Marketwire - September 22, 2009) - Coremetrics, the leader in marketing optimization, today announced that multichannel retailer SkyMall is leveraging Coremetrics LIVEmail and email services from ExactTarget to send highly personalized email campaigns to keep customers engaged and increase the likelihood of purchase.

The SkyMall catalog, found on 88 percent of domestic air flights, features merchandise from top direct marketers and manufacturers and reaches over 650 million air travelers annually. The challenge is to convert the interest generated while a passenger is airborne into a purchase decision on the ground.

The SkyMall email marketing program captures revenue that is lost when customers abandon items placed in their shopping carts on the company's website, Coremetrics automatically sends abandoned cart data to ExactTarget via the Coremetrics LIVEmail application, where personalized emails are triggered using ExactTarget's Automated Interaction Management (AIM) functionality. The email features dynamic content featuring the customer's abandoned product along with a discount offer designed to encourage a purchase.

"We know that business travelers become distracted as they arrive at their destinations, attend meetings, and get on with their day," said Shea Beck, marketing manager, SkyMall. "We use email marketing campaigns to keep our customers engaged, and the visitor behavior captured by Coremetrics allows us to send highly personalized, relevant messages that increase the odds travelers will follow through on a purchase."

Since SkyMall began working with Coremetrics, the company has recaptured three to five percent of abandoned cart sales from shoppers who provide email addresses. In addition, email revenue has increased 34 percent over last year, and abandoned cart emails have a 32 percent higher open rate and an 18 percent higher click-through rate than other promotional emails.

"SkyMall reaches a well-educated and affluent audience who is receptive to technology and innovation," said John Squire, chief strategy officer at Coremetrics. "The key to engaging that segment of the market is to value their time, and that means making sure your communication is relevant. SkyMall continues to fine-tune their email marketing programs to be among the most customer-centric in the industry."

About SkyMall

SkyMall is a multi-channel, direct marketer offering high-quality, innovative merchandise from top direct marketers and manufacturers through its SkyMall catalog and web site, The SkyMall catalog is seen by approximately 88% of all domestic air passengers reaching more than 650 million air travelers annually. SkyMall also offers turn-key merchandise and fulfillment solutions for loyalty marketing programs.

SkyMall is owned by NY-based private equity fund, Spire Capital Partners and The Greenspun Corporation. Corporate offices are located in Phoenix, Arizona. SkyMall was founded in 1990.

About Coremetrics

Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,000 online brands globally, transacting more than $20 billion this year, use Coremetrics' Software as a Service (SaaS) to optimize their online marketing. Coremetrics' solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners is headquartered in San Mateo, California.

To learn more about Coremetrics, visit or call 866-493-2673.

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Contact Information

  • Media Contacts
    Michela Stribling
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    Tel: (650) 762-1433
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    Shelley Risk
    Horn Group for Coremetrics
    Tel: (415) 905-4037
    Email: Email Contact