April 14, 2011 12:20 ET

SkySQL Forms Regional Customer Advisory Boards to Deepen Relationships With Key Customers

SAN JOSE, CA--(Marketwire - Apr 14, 2011) -

  • Customer advisory boards facilitate increased collaboration between SkySQL and its customers
  • Members benefit from first look at new SkySQL offerings; opportunity to influence future products and services
  • Boards enable SkySQL to align its offerings with customers' business priorities and strategic direction

SkySQL Ab, the first choice in affordable MySQL® database solutions for the enterprise and cloud, today announced the creation of regional Customer Advisory Boards (CABs) to facilitate deeper relationships with its growing global customer base. In addition to the opportunity to influence future offerings and network with their peers, members of the boards will be the first to try new SkySQL products and services. The board will also provide insight into their business priorities and strategic directions, allowing SkySQL to meet growing customer demands.

"Our customers are our livelihood. Making sure the relationships we have with them are sound is a priority because our company was founded out of concern for existing MySQL customers," said Ulf Sandberg, CEO at SkySQL. "We value our customers' candid feedback and insights, and are honored by their participation in this program. The customer advisory boards will allow us to bridge the gap between what we are delivering in terms of products and customer service, and the actual perceived value our customers get from these efforts. Establishing these CABs to better understand customer needs continues our customer-centric vision."

The CABs will meet on a regular basis to discuss industry trends, business priorities, and SkySQL's strategic direction. Members will participate on a voluntary basis, and will benefit from the opportunity to influence company direction, preview the company's future products and strategies, develop relationships with SkySQL stakeholders, and network with their peers.

Because SkySQL has a global presence, it will convene CABs in the Americas, Europe, and APAC with participation from 10-30 senior executives in SkySQL's top 10-20 accounts in each region. In addition to in-person meetings, SkySQL will also conduct online meetings to enable more customers to participate and gather more insights.

The first customer advisory board meeting for the Americas will take place Thursday, April 14, in Santa Clara, CA. The company's first European advisory board will meet in Paris in early May.

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About SkySQLAb

SkySQLAb, the company behind the SkySQL™ Enterprise subscription, is the first choice in affordable MySQL® database solutions for the enterprise and cloud. Founded by former executives, personnel, and investors of MySQL AB, SkySQLAb is an open source software company committed to furthering the future development of MySQL database technologies, while delivering cost-effective database solutions and exceptional customer service. SkySQLAb's customers include ATOS Worldline, BörseGo, Canal+,, FHE3,, Nordic Growth Market (NGM), Richemont and Voltalis. SkySQL's worldwide headquarters is located in Helsinki, Finland. The company has operations in Asia, Europe and North America. For more information, please call 1(877) 303-5799, or visit, and follow conversations at

MySQL is a registered trademark of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

SkySQL is not affiliated with MySQL.

Contact Information

  • Media Contact:
    Tami Casey
    Kulesa Faul for SkySQL
    Email Contact
    +1 650-340-1984