SOURCE: Skytide, Inc.

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October 13, 2009 12:24 ET

Skytide Introduces Insight for Flash Video Players

Measures Viewer Engagement and Quality of Service in a Single, Powerful Analytics Application

OAKLAND, CA--(Marketwire - October 13, 2009) - Skytide Inc., the leader in Digital Media Performance Management, today introduced Skytide Insight for Flash Video Players, the first player-based analytics application that measures and correlates both viewer engagement and quality of service (QoS) metrics in a single solution.

To date, digital media companies have had to purchase two separate solutions to track viewer engagement and QoS -- and even then, they have not been able to correlate measurement data from both. By combining engagement and quality of service, Skytide Insight for Flash Video Players enables digital media businesses to:

--  Identify the elusive "sweet spot" where viewer engagement and quality
    levels are optimized.  In doing so, digital media businesses can eliminate
    unnecessary CDN, encoding and IT expenditures on "excess" service quality.
    
--  Save money by getting the functionality of two solutions for less than
    the price of one.
    
--  Eliminate the hassle of trying to integrate two disconnected
    applications.
    

"Leading digital media companies like MTV are deploying Skytide Insight for Flash Video Players to get a deeper understanding of online video viewer engagement and QoS," said Michael O'Donnell, Skytide's President & CEO. "Skytide enables these digital content owners to know what viewers do to their videos and what their videos do to the viewers."

"The Skytide integration into our video player will give us visibility into the actual end-user video performance environment. Collecting hard data on quality of service will allow us to improve our video player technology and better evaluate the rapidly evolving technologies in the video delivery space," said MTV Networks Vice President of Media Technology Strategy, Glenn Goldstein.

Skytide Insight for Flash Video Players is a hosted application that captures all Flash media player activity, providing near real-time operational insights. Four powerful dashboards and 38 business reports enable digital media companies to answer crucial questions such as:

--  Who's watching what, when, and from where?
--  Which videos have the highest level of abandonment?
--  Is an adaptive streaming project producing the desired improvement in
    user experience?
--  How much time do users spend waiting vs. watching?
--  Do more expensive CDNs provide higher QoS than less expensive ones?
    

By answering these kinds of questions, businesses can make better CDN, streaming and encoding decisions that can save hundreds of thousands or even millions of dollars annually.

About Skytide:

Skytide, the leader in Digital Media Performance Management, provides digital media companies and Content Delivery Networks with the most complete view of their operations, delivering the information necessary to make better-informed business decisions. Only Skytide's software-as-a-service and on-premise solutions can process massive amounts of disparate data sources -- including CDN log files, ad insertion logs, and web analytics data -- and consolidate them into a single 360 degrees view. Skytide is venture-backed and works with leading digital media and technology companies including: Accenture, Cisco, Clear Channel Communications, Comcast, IBM, MTV Networks and Qwest.

More information on Skytide Insight for Flash Video Players -- including white papers, product sheets, demo videos and screen shots -- can be found at www.skytide.com/fvp.

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