SOURCE: Skytide


June 28, 2012 09:00 ET

Skytide Updates Its 2012 Online Video Industry Forecast

OAKLAND, CA--(Marketwire - Jun 28, 2012) - Skytide, the leader in Online Video Management Analytics, today announced the publication of its "Mid-Year Review of Online Video Predictions," which takes a look back at its influential report, "7 Online Video Trends to Watch in 2012" to see how its industry forecast is unfolding at the half-year mark.

Among its findings, the report holds to its previous prediction that online video traffic will see a compound annual growth of 50% in 2012 and outpace earlier estimates from most industry analysts and network equipment vendors.

Skytide's report also examines the:

  • Virtuous cycle that is sending online video ad budgets soaring
  • Tentative embrace of OTT that is playing out among cable and IPTV operators
  • Growing impact of Operator CDNs
  • Market factors that are fueling adaptive bitrate streaming adoption
  • Disruptive power of tablet computers in stoking increased multi-screen viewership
  • Progress being made with CDN federation

"Our initial report was so widely read -- 14,000 views and counting -- that we thought it would be interesting and informative to take a look back at our predictions at the year's halfway point," said Skytide Vice-President of Marketing, Patrick Hurley. "The pace of change is so rapid within the online video ecosystem that this seemed to be a logical time to pause for reflection and gauge the accuracy of our forecast."

About Skytide

Skytide, the leader in Online Video Management Analytics, provides content delivery providers and digital media companies with the most detailed insight into their video and content delivery performance, empowering optimal business decisions. Only Skytide's software-as-a-service and on-premise solutions can process massive amounts of data from disparate sources and turn it into detailed reports and actionable analytics in real time. Skytide is venture-backed and works with leading global telecommunications companies like British Telecom, Tata Sky, Telecom Argentina, Telecom Italia, and Telstra.

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