SOURCE: Digital World Expo

Digital World Expo

September 26, 2011 09:00 ET

SkyWire Media, Inc. to Mobile Enable and Present at Digital World Expo

LAS VEGAS, NV--(Marketwire - Sep 26, 2011) - SkyWire® Media, Inc. (SkyWire), a nationwide SMS mobile marketing and mobile application development company, is a proud sponsor of the first-ever Digital World Expo, which will be held at the Mirage in Las Vegas, Sept. 25-27. Shawn Harris, chairman and CEO of SkyWire Media, noted, "SkyWire Media is honored to participate and be the mobile provider for the expo. The opportunity to work with the expo's team to build an SMS utility and exciting new media conference mobile app has been very rewarding."

The SMS deployment will send important news, announcements and updates to attendees' cell phones. The conference app will enable attendants to post comments at the show, create an event calendar, send updates to social networks, and perform other important functions. SkyWire Media is looking forward to not only exhibiting, but also facilitating advanced mobile marketing classes during three sessions.

The first course hosted by SkyWire, "QR Coding and Viralizing SMS," will showcase viral SMS, a patented mobile technology. Attendees will learn how to deploy and track successful viral SMS campaigns and retain analytical data on QR codes, while leveraging them to increase bottom-line revenue. The class will be held on Monday, Sept. 26, at 6 p.m. The other two classroom sessions, "APPs & WAPs," will teach attendees what goes into app development and budgetary planning to effectively use this growing channel. This all-inclusive session also will outline the essentials in WAP sites and how to leverage content feeds into an app. This advanced course is offered on Tuesday, Sept. 27, at 10:15 a.m. and 2:15 p.m. in the St. Thomas B classroom in the Mirage Events Center.

Shawn Rorick, event chair of Digital World Expo stated, "Our mission is to bring more focus on education in an engaging and fun atmosphere. Classroom sessions, hands-on activity and engaging media opportunities will arm attendees with tools and next steps for their business endeavors." The conference is the first of its kind, and a welcome event to the industry. Attendees will have the ability to communicate with specialists and speakers, vendors and attendants via real-time by texting DWEXPO to 56242. Text messaging, powered by SkyWire Media and Digital World Expo, will announce special events, classes and after-hours activities exclusively to those opted-in to receive updates. Attendees can opt in by texting "DWEXPO" to 56242.

About SkyWire® Media -- (www.skywiremedia.com) -- SkyWire Media, Inc., develops integrated, mobile-centric applications that allow hospitality service providers to reach their customers via real-time SMS text messaging. SkyWire Media's Mobile Connect™ Product Suite is designed to reduce marketing costs, generate revenue and enhance guest service. Mobile Connect's™ modular solutions include: Mobile Connect™, Rooms Connect™, Table Connect™, Progressive Connect™, Poker Connect™ and Emergency Connect™. In addition, SkyWire Media also develops mobile applications and provides Workforce Dynamics™, an integrated labor management solution designed for hospitality. For more information, text "SKYWIRE" to 56242, visit the website at www.skywiremedia.com or contact a sales representative at (866) 514-5888.

About Digital World Expo -- (http://www.digitalworldexpo.com) -- Digital World Expo debuts an annual forum for professional education in all forms of interactive marketing, media, communications and advertising. Attendees will learn, train and build awareness of technology applications in media and learn what's to come. Contact Digital World Expo, Inc., at 3315 E. Russell Road, Ste. H157, Las Vegas, NV 89120 or by calling (702) 586-8846.