BOSTON, MA--(Marketwired - Jun 12, 2014) - Skyword, the leading content marketing platform and services provider, today announced the recent appointments of Dan Baptiste and John T. Shea as vice president of brand partnerships and vice president of partner development, respectively. Baptiste and Shea previously served in sales director roles for Skyword.
"We are incredibly excited about these appointments as both John and Dan have contributed significantly to the tremendous momentum Skyword has experienced," said Darryl Gehly, executive vice president at Skyword. "They advise some of the world's largest enterprises and agencies on how to connect with their customers through sustainable, meaningful storytelling."
Prior to joining Skyword, Baptiste served in sales management positions for CBS Radio and Citadel Broadcasting. He is passionate about re-imagining traditional media options to reach consumers in creative ways. Baptiste resides in Boston, MA, with his wife Christine and young daughter.
Shea previously served as vice president of strategy for Rimm-Kaufman, a data-driven online marketing agency, and senior agency sales associate at Google where he led business development activities with many of the world's leading search agencies. He lives in Cambridge, MA, with his wife Danielle.
Skyword delivers all that organizations need to reach and engage their audiences with quality, original content. Quality content is essential for reaching and engaging consumers today, but the creation process is messy, inconsistent, and immeasurable. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships with customers. Skyword also provides access to a community of professional writers, and its content strategy and editorial teams help ensure the ongoing success of clients' content marketing programs. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Cox Media Group, American Public Media Group, Allen & Company, and Progress Ventures.