SKYY Vodka

SKYY Vodka

May 07, 2008 08:30 ET

SKYY Vodka Gets Ready for "Sex"

Premium spirit is the official vodka of the highly anticipated Sex and the City movie

TORONTO, ONTARIO--(Marketwire - May 7, 2008) -

Attention: Lifestyle and Business Editors

The familiar image of the Sex and the City women with cocktails in-hand will be recreated as SKYY plays the official vodka of the highly-anticipated film, Sex and the City, due out in Canadian theatres on May 30, 2008. The partnership between SKYY Vodka and Alliance films (Canadian distributor of the film) is similar to that south of the border between SKYY Spirits and New Line Cinema, which put SKYY Vodka, exclusively, into the ladies' cosmos throughout the film.

Aside from the film cameos to come, official "Sex" status in Canada means SKYY will be part of Sex and the City's national promotional campaign and will be the exclusive spirit of all Canadian film premieres, where five original SKYY "character cocktails" will be served. One has been created for each of the ladies and one, of course, for Mr. Big, each to suit the character's tastes and personality. SKYY will be sharing these recipes with its on-premise accounts, so "Sex" addicts everywhere should ask their bartender to see the "Sex" menu next time they are out on the town.

"Sex and the City's famed cocktail culture offers the perfect tie-in for SKYY Vodka," says Chris Ronikier, National Marketing Manager, PMA. "We are excited to be a part of this high profile film that is has become a cultural phenomenon. It's about women living and enjoying life, being who they are and feeling good, which is the essence of SKYY."

SKYY is also in the process of creating a very haute, dramatic window display in conjunction with Alliance Films at luxury shoe retailer, DAVIDS flagship store at Bay and Bloor in Toronto - Canada's most prestigious street corner. The top-secret design plan for DAVIDS soaring 22 ft high floor-to-ceiling windows will incorporate the characters, the cocktails and the retailer's high fashion shoes. Shoes and cocktails: how very Carrie! The window will be unveiled two weeks prior to the film's release.



SKYY Vodka "Sex" Cocktails

Carrie
2 oz SKYY Vodka
1 oz X-Rated Fusion Liqueur
2 oz Cranberry Juice
3/4 oz Sparkling Apple Cider

Miranda
2 oz SKYY Vodka
3/4 oz Campari
2 oz Pomegranate Juice
1 oz Triple Sec
Squeeze of Lemon

Charlotte
2 oz SKYY Vodka
2 oz Pink Lemonade
1 oz Triple Sec
1/2 oz Midori Liquer

Samantha
2 1/2 oz SKYY Vodka
1 1/2 oz Cabo Wabo Anejo Tequila
1 oz Simple Syrup
1 oz Freshly Squeezed Lime Juice

Mr. Big
4 oz Cutty Sark
2 oz Cinzano Rosso
3 Dashes of Peach Bitters


About PMA

Peter Mielzynski Agencies is Canada's largest importer of quality wines and spirits. Incorporated in 1978 on the premise that Canadians should have full access to as many of the world's finest wines and spirits as possible, they have become one of Canada's largest independent purveyor's of fine wines, beers and spirits. Their history is an interesting blend of dedication, hard work, growth and success based on one man's vision and his belief in his adopted country of Canada.

For information about the partnership between SKYY Vodka and Alliance Films, an interview with SKYY Vodka spokesperson or high resolution visuals of SKYY-Sex and the City art work, please contact:

Marissa Leiderman, NKPR

416.365-3630 ext. 24 marissa@nkpr.net

To view the accompanying image, please visit the following link:

http://media3.marketwire.com/docs/SKYY.jpg

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