SOURCE: Skyya Communications

Skyya Communications

June 10, 2015 08:00 ET

Skyya Communications Wins PRSA Big Apple Award for Outstanding Achievement in Marketing Consumer Products for Launch of Polaris Slingshot

Over 2.3 Billion Impressions and 340 Top-Tier Stories in Less Than Six Months Were Just the Start in Agency's Unprecedented Success Launching New Automotive Category

NEW YORK, NY--(Marketwired - Jun 10, 2015) - Skyya Communications, an award-winning high-touch Public Relations agency with offices in Minneapolis and New York City, today announced it was honored with a Big Apple Award at the 26th annual Big Apple Awards ceremony held on May 28 at The Mandarin Oriental Hotel in New York City. The Public Relations Society of America (PRSA) New York chapter recognized Skyya Communications in the "Marketing Consumer Products - Non-Packaged Goods" category for its outstanding launching and marketing the all-new Polaris® Slingshot® three-wheeled roadster on behalf of Polaris Industries, Inc. The win follows a 2014 Big Apple Award recognizing Skyya for its global PR campaign relaunching Indian® Motorcycle, America's first and most iconic motorcycle.

Polaris Industries celebrated its 60th anniversary in July 2014 under the theme "60 Years of Innovation," and Skyya's launch of the radically innovative Polaris Slingshot was timed to coincide with this event. The 2015 Slingshot roared onto the global automotive scene sporting a radical three-wheeled stance and an open cockpit with no doors or roof, instantly creating a new automotive industry category. With minimal advertising budget to support the launch, Skyya was tasked with defining this new category and generating massive media exposure and brand awareness via earned and shared media.

During the six month span following the product launch, the Skyya team secured 340 stories representing 2.3 billion impressions in virtually every major business, men's, lifestyle and automotive outlet in North America. The team also orchestrated numerous events across the country including press rides, press conferences, a highly successful NYC press tour, automotive shows and participation at the 2015 Consumer Electronics Show in Las Vegas. Reception from the media and consumers alike was overwhelmingly positive and far exceeded client expectations to such an extent that company executives proclaimed during their Q3 earnings call on October 22, 2014 that the launch of the Slingshot was "…the most well-received launch in the company's 60-year history."

"We are incredibly honored to be recognized by the PRSA New York chapter for our work on behalf of arguably the most unique and exciting brand on the road today," said Susan Donahue, Managing Partner, Skyya Communications - New York. "To receive top honors in competition with some of the world's largest and most recognizable PR agencies proves yet again that strategic thinking, passion and persistence are the keys to a game-changing public relations campaign. Following last year's award for our relaunch campaign for Indian Motorcycle, our results in launching the Slingshot further demonstrates our capacity to represent the country's leading automotive and consumer-facing brands."

About PRSA New York City Chapter
The Public Relations Society of America, New York City chapter is one of the founding chapters of the Public Relations Society of America, the world's largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the U.S. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area.

About Skyya Communications 
Skyya is an award-winning PR/strategic communications agency with an unwavering passion for achieving unprecedented results on behalf of clients ranging from pioneering technology startups to challenger brands and publicly traded global companies. With a service portfolio that spans public relations, strategic marketing, social and digital communications, Skyya's highly experienced team brings a wealth of talent and commitment to innovative brands and functions as an integral part of their marketing team. To learn more please visit http://skyya.com.

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