SOURCE: Slack Barshinger

May 11, 2007 12:26 ET

Slack Barshinger Takes the Gold at 2007 BMA Tower Awards

Leading Business-to-Business Agency Continues Its Winning Streak With 10 Awards

CHICAGO, IL -- (MARKET WIRE) -- May 11, 2007 -- Slack Barshinger, a leading business-to-business marketing communications agency, today won three Gold, two Silver and five Bronze Tower Awards from the Chicago Chapter of the Business Marketing Association's premier b-to-b marketing and communications competition.

Continuing its award-winning history at the annual BMA/Chicago event, the agency captured honors for its creative work in integrated marketing communications, public relations, interactive marketing, trade show marketing, and print and online advertising.

For the second year in a row, the agency earned the prestigious Gold Award in the highly competitive category of Best Total Communications Program over $200,000. The award honored an integrated campaign produced on behalf of Aon Corporation for its exhibition at the Risk and Insurance Management Society's (RIMS) 2006 Annual Conference. The program helped generate 1,000 leads from the 2,727 in attendance at the show, making it Aon's most successful RIMS conference yet.

Relying on clever, non-traditional tactics themed around the board game RISK®, the program used direct mail, an interactive game for show attendees and brochures to produce a 6-to-1 return on the campaign's budget. Garnering a total of three Tower awards, the campaign was especially notable because it did not rely on advertising. More information on the campaign can be found in a case study at

"Slack Barshinger's consistent winning track record in the BMA Tower Award competition is great recognition of our commitment to delivering high-quality, integrated marketing programs to our clients," said Gary Slack, chairman and chief experience officer of Slack Barshinger. "Additionally, our wins across multiple marketing communications disciplines are validation of the power of our integrated marketing positioning."

Slack Barshinger received awards in the following categories:

Division 2, Total Communications Program $200,000+  Aon
Division 6, Fractional Page or Spread     
Division 8, Three- or Four-Color Page               Diebold

Division 15, Special Promotions                     Aon
Division 24, Video Production                       Aon

Division 9, Three- or Four-Color Spread   
Division 16, Posters and Calendars                  USG Framing
Division 28, Web Sites Between $25,000-$50,000      PayCyle

Division 30, Banner Ads                             Tellabs
Division 32, Campaign-Coordinated PR Campaign       InXpo
The Tower Awards submissions were evaluated by a panel of nine judges on the basis of clarity of objective, audience and media strategy employed, impact of creative concept and results.

About Slack Barshinger

Slack Barshinger is an integrated marketing communications agency that works exclusively with business-to-business marketers to build strong brands and efficiently identify, create and grow profitable customers. Founded in 1988 and based in Chicago, the agency's 80-person staff works expertly across the entire marketing communications spectrum, combining deep expertise in demand creation with new marketing technologies to build solutions-neutral programs that deliver predictable ROI. In 2006, the agency was named Top Midsize Agency and national Agency of the Year, respectively, by Crain's BtoB magazine and the Business Marketing Association.