SOURCE: Sleep Country USA

January 08, 2007 11:00 ET

Sleep Country USA Foster Kids Campaign Closes 2006 With a Bang!

Collecting More Than 36,800 Items Throughout the Year for Area Foster Children, Sleep Country USA Strives to Step It Up in 2007 Beginning With the 2nd Annual New Shoe Drive

SEATTLE, WA -- (MARKET WIRE) -- January 8, 2007 -- Sleep Country USA, the Northwest's largest seller of premium mattresses, marked the end of the year with a whopping 10,205 brand new toys collected for area foster children. The remarkable success of the company's Secret Santa Toy Drive ends Sleep Country's yearlong Foster Kids campaign to help the more than 23,000 foster children in the Pacific Northwest. Sleep Country USA will enter 2007 with even higher goals for its charitable drives, starting with the Sleep Country Foster Kids New Shoe Drive, which begins today, January 8, 2007.

"Sleep Country USA's generosity and efforts to engage the community around such an important social cause is one reason that many of our foster children received new clothes, school supplies and toys this holiday season," said David Swendseid, recruiter for Trillium Family Services' Therapeutic Foster Care Program. "The company's community drives help to enrich these children's lives with many things that we commonly take for granted. At Trillium, our mission is to build brighter futures for children and families, and thanks to Sleep Country USA and the community, we are doing just that!"

Sleep Country USA began the Sleep Country Foster Kids program in 2005, focusing its charitable efforts to increase their impact. The company has since added to its six drives, holding its first ever Pajama Bowl in 2006 as well as a day of fun for foster families at Wild Waves and Enchanted Village. This year, the company will expand the Pajama Bowl to include Oregon, as well has hold two foster family fun days at Wild Waves to commemorate the beginning and end of summer.

"We are proud to be able to have such a significant effect on these children's lives," said Terry Horsley, executive vice president of marketing & merchandising, Sleep Country USA. "The Sleep Country Foster Kids campaign has thrived thanks to our strong community ties and the overwhelming response from area businesses -- increasing donations by nearly fifty percent this year. We expect 2007 to be a repeat success with a steady increase in material and cash donations."

Individuals and businesses can support this goal today by donating new shoes in all sizes (including adults) to the Sleep Country USA closest to them before February 18, 2007. For the donation drop-off location nearest to you, please use the Sleep Country store locator at or call 1-888-88-SLEEP. The store hours are Monday-Friday, 10 a.m. to 9 p.m., Saturday, 10 a.m. to 6 p.m., and Sunday, 11 a.m. to 6 p.m.

About Sleep Country USA

Sleep Country USA is the No. 1 mattress seller in the Northwestern United States, with more than 60 retail stores throughout Washington and Oregon. The company was founded in 1991 and features top-quality brand-name mattresses and premium adjustable beds, futons, and wood and metal accent beds. An industry visionary, Sleep Country USA strives to help every customer "choose well to live well." The company is active in its communities, hosting ongoing events that benefit the area's more than 23,000 foster children. For more information about Sleep Country USA or Sleep Country Foster Kids, please visit

Contact Information

  • Media Contact:
    REVOLUTION PR for Sleep Country USA
    Jennifer Karkar Ritchie
    (206) 932-2454
    Email Contact