SOURCE: Sleep Country USA

April 03, 2007 10:00 ET

Sleep Country USA Opens Online Store

New E-Store Enables Consumers to Purchase Premium Quality Mattress Models From the Comfort of Their Home

SEATTLE, WA -- (MARKET WIRE) -- April 3, 2007 -- Sleep Country USA, the Northwest's largest seller of premium mattresses, today announced the launch of its new online store at www.sleepcountry.com. For local consumers that prefer a no frills way to shop in the comfort of their own home, the Sleep Country USA e-store offers a selection of premium quality mattress sets made by trusted national manufacturers at discount prices.

"Consumer spending online has increased exponentially during the past ten years, demonstrating a significant shift in consumer buying habits," said Terry Horsley, executive vice president, marketing and merchandising, Sleep Country USA. "In response to customer demand, we saw an opportunity to offer a different selection of mattress sets online that represented the same high quality of products and competitive pricing, while not competing with our brick-and-mortar stores. To date, the Sleep Country e-store has been a tremendous success, satisfying shoppers' desires to point and click for purchases."

The company's online store features nine models from Sealy Posture Premier, Simmons® Beautyrest® and Sealy Posturepedic®. The mattress sets come in a variety of sizes from Twin to King, as well as several degrees of comfort, including firm, plush and pillow top. Sleep Country USA's e-store also offers limited mattress set accessories such as bed frames, waterproof mattress pads and the Sleep Country Customer Care Plus expanded warranty program.

Customers that purchase a mattress at www.sleepcountry.com can choose to pick up their new mattress set at one of Sleep Country's warehouse locations or take advantage of the company's top-notch Red Carpet Delivery Service, available for an additional fee, to Sleep Country's normal delivery area (Western Washington and Western Oregon). Online shoppers also benefit from the Sleep Country USA 21 Night Rest Test, an exchange policy that ensures every customer is satisfied with their new mattress set.

About Sleep Country USA

Sleep Country USA is the No. 1 mattress seller in the Northwestern United States, with more than 62 retail stores throughout Washington and Oregon. The company was founded in 1991 and features top-quality brand-name mattresses and premium adjustable beds, futons, and wood and metal accent beds. An industry visionary, Sleep Country USA strives to help every customer "choose well to live well." The company is active in its communities, hosting ongoing events that benefit the areas more than 23,000 foster children. For more information about Sleep Country USA or Sleep Country Foster Kids, please visit www.sleepcountry.com.

Contact Information

  • Media Contact:
    Revolution PR for Sleep Country USA
    Jennifer Karkar Ritchie
    (206) 932-2454
    Email Contact