SOURCE: Sleep Country USA

June 11, 2007 12:00 ET

Sleep Country USA's Dual-City Pajama Bowls a "Striking" Success for Foster Kids

Second-Annual Event Drew More Than 630 Participants and Raised Over $61,000 in Cash for Local Foster Kids

SEATTLE, WA--(Marketwire - June 11, 2007) - Sleep Country USA, the Northwest's largest seller of premium mattress sets, proudly announced today the tremendous success of its annual Pajama Bowl, which included the addition of a second event for its Portland, Oregon community.

People Bowled in their Pajamas?

That's right! More than 630 individuals rolled out of bed and into the bowling alley to help area children in foster care. Taking place on Sunday, May 20th in Vancouver, Washington, and Sunday, June 3rd, in Tukwila, Washington, Sleep Country USA invited its Pacific Northwest community to participate in its second-annual Pajama Bowl event. Each team was responsible for raising a minimum pledge amount of $250.00, with additional pledge dollars converting into points the day of the event. Teams were scored based on pledges, pajamas and bowling scores, along with extra points awarded to raffle winners.

There Were Prizes?

Yes! The six top scoring teams qualified for prizes. The grand-prize winning team of five at each event all took home brand new Simmons® Beautyrest® mattress sets, also known as the "Bowling Ball" mattress. The remaining teams that placed were awarded gift certificates for local restaurants and bowling parties, as well as Tempur-Pedic pillows for each team member. Several of the winners opted to donate their prizes to foster kids, including the donation of brand new mattresses by the grand-prize winning team in Washington.

Along With Cash, People Donated Winnings to Foster Kids?

"We are delighted to be such a significant part of this incredibly generous community," said Terry Horsley, Vice President of Brand Strategy, Sleep Country USA. "Being able to give our foster care organization partners tens of thousands of dollars in cash is tremendously helpful in supporting their efforts to help these children have a happy childhood and successful transition into adulthood. The additional donation of prizes was remarkable and reinforces our belief that while not everyone can be a foster parent, anyone can help a foster child™."

Can I Bowl Next Year?

Absolutely! This year's donations will be distributed to the 18 foster care partner organizations that Sleep Country supports, helping the more than 23,000 foster children in Washington and Oregon. The company plans to execute both events again next year, along with its six annual drives that occur throughout the year to help obtain key material items for foster children. So in fact, you can help now. Visit www.sleepcountry.com to learn more about how to donate to the company's current foster kid's drive.

About Sleep Country USA

Sleep Country USA is the No. 1 mattress seller in the Northwestern United States, with more than 60 retail stores throughout Washington and Oregon. The company was founded in 1991 and features top-quality brand-name mattresses and premium adjustable beds, futons, and wood and metal accent beds. An industry visionary, Sleep Country USA strives to help every customer "choose well to live well." The company is active in its communities, hosting ongoing events that benefit the area's more than 23,000 foster children. For more information about Sleep Country USA or Sleep Country Foster Kids, please visit www.sleepcountry.com.

Contact Information

  • Media Contact:
    Revolution PR for Sleep Country USA
    Jennifer Karkar Ritchie
    (206) 932-2454
    Email Contact