SOURCE: Sleep Holdings, Inc.

January 30, 2007 09:00 ET

Sleep Holdings, Inc. Appoints Dr. Michael J. Breus , PH.D. as Chairman of the Clinical Advisory Board

Dr. Breus to Contribute Intellectual Capital to Help Propel Company's Growth Strategy

DALLAS, TX -- (MARKET WIRE) -- January 30, 2007 -- SLEEP HOLDINGS, INC. (PINKSHEETS: SLHJ) -- Sleep Holdings, Inc. is pleased to announce the appointment of Michael J. Breus, PH.D., Chairman of its Clinical Advisory Board. This seasoned and accomplished force will bring invaluable expertise and insight to Sleep Holdings' innovative and unique mission of building a global sleep diagnostic center network. Sleep Holdings is fundamentally changing the way leading Sleep Diagnostic companies are conducting their global business.

Roy Mers, Sleep Holdings CEO, said, "We are delighted to have Dr. Breus come on board and take part in shaping our future. He will assist Sleep Holdings in further defining and advancing our unique approach to open innovation."

Michael J. Breus, PH.D. is a Clinical Psychologist and a Diplomat of the American Board of Sleep Medicine. He was one of the youngest people to have passed the Board at age 31 and, with a specialty in Sleep Disorders and Neuropsychological Testing, is one of only 162 doctors in the world with his credentials and distinction. He is the co-founder of SoundSleep Solutions, a direct-to-consumer, sleep-related information Web site. His first book, "GOOD NIGHT: The Sleep Doctor's 4-Week Program to Better Sleep and Better Health" (Dutton/Penguin, 2006), has been met with rave reviews and continues to change the lives of readers. He is currently the author of four technical manuals in the sleep diagnostic and therapy industries.

As the subject of sleep gains greater momentum in our sleep-deprived society, Dr. Breus is quickly becoming the widely recognized leader in this highly-evolving field of medicine. Dedicated to raising awareness of both sleep disorders and what he calls "disordered sleep" in the public and healthcare communities, Dr. Breus is on a mission to develop innovative education and communication programs. In addition to treating patients and training other sleep doctors, he consults with major airlines, hotel chains, and mattress manufacturers to provide effective sleep tips for their customers. His audio relaxation CD, distributed by Crowne Plaza Hotels and the online record store CD Baby, has sold over 1 million copies; and for the past 8 years, he has served as the Sleep Expert for WebMD Health, a leading Internet site for health-related information. You'll also find him on AOL where he is a Wellness Coach and "on-air columnist" with "YOU, THE OWNER'S MANUAL," a syndicated health radio show with the bestselling author Dr. Mike Roizen.

Dr. Breus is on the faculty of the Atlanta School of Sleep Medicine and belongs to several speakers bureaus including Sanofi-Aventis and Orphan Medical. Young and ambitious, he has provided editorial services for numerous medical and psychology peer-reviewed journals and has given hundreds of presentations to professionals and the general public. His articles have appeared in the Journal of Personality and Social Psychology, Journal of Pharmacology, Biochemistry and Behavior, Physiology and Behavior, Medicine and Science in Sports Exercise, and the Journal of Pain. Popular publications continually call on him for interviews, including Time, Reader's Digest, Fast Company, The New York Times, The Wall Street Journal, Elle, Self, Shape, Parent's Magazine, Child, RedBook, Town and Country, Cosmopolitan, and Marie Claire, among others. Recent live interviews for both local, national and international news and entertainment television, as well as radio shows, have included The Today Show, The View, CNN, CNN Business Traveler, Fox News, and The Early Show.

"Dr. Breus, Sleep Holdings' newly appointed Clinical Advisory Chairman is a respected leader in the sleep industry," said Tom Bowers, a member of the Sleep Holdings Board of Directors. "He will provide invaluable direction to Sleep Holdings' Governing Board and Senior Management as we continuously refine and expand our business."

"Dr. Breus' extensive clinical and operational experience will greatly enrich our executive knowledge base. His wealth of experience is invaluable to us," said Tim Kriske, Chief Operating Officer.

About Sleep Holdings, Inc.

Sleep Holdings provides innovative solutions to patients suffering from sleep disorders. The Company's goal is to provide the highest standard sleep studies, medical directorship, patient and doctor education, and therapeutic recommendations in order to assist patients with an overall improved quality of life.

Sleep Holdings is a healthcare service provider focused on the rapidly growing market of sleep medicine and building a global sleep diagnostic center network. The Company is seeking out prospective sellers of sleep diagnostic centers in various markets within the United States and is developing relationships necessary to acquire and fully develop sleep diagnostic centers.

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by safe harbors created hereby. Such forward-looking statements involve known and unknown risks and uncertainties.

Sleep holdings, Inc. is a registered trademark. Other product or service names mentioned herein are the trademarks of their respective owners.

Contact Information

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    Sleep Holdings, Inc.
    (214) 446-9300