SOURCE: Sleep Holdings, Inc.

November 09, 2006 10:02 ET

Sleep Holdings, Inc. Names Tim Kriske New Chief Operating Officer

Noted Healthcare Industry Executive to Lead Development and Implementation of Sleep Holdings Specialized Operations

DALLAS, TX -- (MARKET WIRE) -- November 9, 2006 -- SLEEP HOLDINGS, INC. (PINKSHEETS: SLHJ), a world class leader in providing innovative solutions to people suffering from sleep disorders, today announced the appointment of Mr. Timothy J. Kriske as Chief Operating Officer.

"Mr. Kriske has an impressive track record of maximizing quality, improving customer satisfaction, and streamlining business processes at major corporations," said Roy Mers, Sleep Holdings, Inc's President and CEO. "His active role in operations and business generation will be of great benefit to both Sleep Holdings and our customers. We're delighted to welcome him aboard."

An accomplished Executive with strong Operations background, Mr. Kriske has extensive management and leadership experience in the Healthcare and Strategic Marketing fields. Kriske's most recent position was President of Willow Bend Legacy. Previously, he led Monarch Dental Corporation's business reorganization in the role as VP of Operations and Executive Officer, and before that a Regional Manager and Market Planning Specialist with Hallmark Cards, Inc.

He holds a Bachelor of Science degree in Business Administration from Kansas State, University.

"I am excited about joining a Company whose vision and mission lines up so perfectly with my experience and career objectives," said Kriske. "I'm very impressed with the talented team of professionals at Sleep Holdings, Inc. and look forward to helping the Company grow rapidly and profitably."

SLEEP HOLDINGS is a healthcare service provider focused on the rapidly growing market of sleep medicine. The Company is seeking out prospective sellers of sleep diagnostic centers in various markets within the United States and develop relationships necessary to acquire and fully develop sleep diagnostic centers.

The Strategy

SLEEP HOLDINGS intends to grow its revenues by (i) acquiring small independent sleep centers and corporate owned diagnostic centers, (ii) opening new freestanding sleep centers, (iii) opening new hospital based sleep centers under our management in conjunction with hospital partners, (iv) provide management services and technical support for sleep disorder centers and (v) increase the Company's internal sales and rental volumes of sleep related medical equipment.

SLEEP HOLDINGS' mission is to provide innovative solutions to patients suffering from sleep disorders. We strive to provide the highest standard sleep studies, medical directorship, patient education, and therapeutic recommendations in order to assist patients with an overall improved quality of life.

This press release contains forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by safe harbors created hereby. Such forward-looking statements involve known and unknown risks and uncertainties.

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