August 20, 2012 08:00 ET

Sleep With a Purpose to Make First Bed Drop to Connecticut YMCA and supportive housing WORKS

LOS ANGELES, CA--(Marketwire - Aug 20, 2012) - On August 22, Sleep with a Purpose (SWAP) will conduct its first official "bed drop," donating one bed for every bed sold in their Connecticut launch to organizations that help alleviate homelessness by delivering 40 beds to two Connecticut organizations: Alpha Community Services YMCA, a branch of the Central Connecticut Coast YMCA, which addresses the basic human needs for shelter, dignity and self sufficiency by providing a range of housing opportunities and supportive services; and supportive housing WORKS (a partner of the United Way of Coastal Fairfield County), which sets out to end long-term homelessness in Fairfield County by reducing the need for homeless shelters through affordable housing, particularly supportive housing opportunities. This bed drop is possible due to sales of SWAP mattresses made during the company's launch at 15 Sleepy's stores (formerly Better Bedding) in Connecticut.

The SWAP beds will be given to people moving from homeless shelters to transitional or permanent supportive housing, through the YMCA and supportive housing WORKS. According to a report published by the National Alliance to End Homelessness (NAEH) from 2009-2011, overall homelessness decreased by one percent in the United States and by three percent in Connecticut. It linked the decrease with an increase in the availability of supportive housing beds.

"We're grateful and proud to be able to supply beds to the people who will benefit from the good work of these organizations so they can get back on their feet and live healthy, productive lives," says Josh Helland, who founded SWAP earlier this year, creating the world's first for-profit social impact mattress company created to help alleviate homelessness and support low-income housing initiatives. Built on the same successful "one-for-one" business model as TOMS shoes, SWAP works with manufacturers to create high-quality mattresses to be sold at some of the largest retail locations in the United States. The SWAP team strives to make this world a "bedder" place by giving individuals the opportunity they need to change their lives, ultimately enabling them to begin to make a difference in the lives of others.

Retailers can contact SWAP at Consumers can visit to learn more about the organization and where to purchase SWAP beds.

About Sleep with a Purpose:
Sleep with a Purpose (SWAP) is a for-profit company steeped in non-profit ideals. It is a social impact company designed to reduce chronic homelessness throughout the United States and, eventually, the world. Using a "one-for-one" sales model, SWAP supplies brand new beds and bedding accessories to projects and organizations that support the fight against homelessness, while creating high-quality bed and bedding products for consumers nationwide.

About Alpha Community Services YMCA and the Central Connecticut Coast YMCA:
The Central Connecticut Coast YMCA is a community service agency dedicated to addressing community needs that enrich families, promote health and wellness, develop youth and build self-esteem for all. YMCA membership and participation is open to everyone regardless of the race or ethnic background, religious preference or ability to pay,

About supportive housing WORKS:
supportive housing WORKS's mission is to end long-term homelessness in Fairfield County by creating 1,735 new permanent supportive housing units through a collaboration of efforts in the areas of acquisition, financing, housing development, public-private partnerships, supportive services and property management

Contact Information

  • Contact:
    Lisa Elia Public Relations
    e-mail: Email Contact
    phone: 310-479-0216