Sleepy's Announces New Community Relations Program Called 'Bedder Days'

NEW YORK, NY--(Marketwire - May 12, 2011) - Sleepy's, the Mattress Professionals, today announced the launch of a community relations and cause marketing program. Under the umbrella theme of "Bedder Days," the new program will partner with select organizations serving those in need, particularly after a natural disaster or other life-changing event or situation that displaces individuals from their homes. The aim is to provide a basic comfort to individuals who are facing a difficult time and are dreaming of "bedder" days to come.

One current example of Sleepy's community outreach is the Hole in the Wall Gang Camp in Ashford, Connecticut. To help the Hole in the Wall Gang Camp ready its facilities for the arrival of youth campers with serious illnesses, Sleepy's has provided 30 complete sets of bedding (sheet sets, comforters, pillows and pillow protectors), fulfilling items on the organization's Wish List. The Sleepy's donation provides bedding for a whole unit (three cabins) of campers this summer and marks the start of the partnership.

Founded in 1988 by Paul Newman, The Hole in the Wall Gang Camp is a nonprofit, residential summer camp and year-round center serving children and their families coping with cancer and other serious illnesses and conditions. Through Camp programs, year-round outreach to hospitals and clinics, and ongoing services for children, families and caregivers, the Camp serves more than 15,000 annually. All of the Camp's services are provided free of charge.

"At Sleepy's, we have a history of providing our customers with a comfortable and restful night's sleep regardless of the day's events. That's why we are committed to helping our neighbors in need by offering beds and other contributions to the organizations on the front lines providing assistance through catastrophic events and hard times," says Adam Blank, Sleepy's Chief Operating Officer.

As many as 50 million people are estimated to be displaced in any given year due to tsunamis, earthquakes, landslides, flooding and natural disasters (source: OCHA). Sleepy's will announce future partnerships with service organizations, such as Furniture Sharehouse and the American Red Cross.

About Sleepy's
Sleepy's, The Mattress Professionals® is a privately-owned 4 generation company with over 700 retail locations in thirteen states, spanning from Vermont to Virginia and available nationally through www.sleepys.com. Throughout Sleepy's 53-year history, they have supported the idea that one mattress does not fit all, carrying a wide selection of mattresses so their customers are certain to find the one that suits them best. Keeping up-to-date on all the latest innovations in sleep technology, Sleepy's, The Mattress Professionals® carries the latest in Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, Sleep To Live mattresses, the Dr. Breus Bed™ and 12 other brands to fit any price range or comfort level. For more information, call 1-800-SLEEPYS (1-800-753-3797), or visit us at www.sleepys.com.