SOURCE: Sleepy's


April 27, 2011 08:00 ET

Sleepy's Marks Mother's Day by Honoring Truly Tireless Supermoms

Studies Indicate Moms Amongst the Most Sleep-Deprived

NEW YORK, NY--(Marketwire - Apr 27, 2011) - Today's moms do much more than "bring home the bacon and fry it up in a pan," so it's no wonder that many suffer from lack of sleep. In honor of Mother's Day, Sleepy's -- the mattress professionals -- is recognizing the overachieving, tireless, do-it-all moms with its first ever Honor Roll of Sleepless Supermoms.

Poor sleep habits are one of the hallmarks of our busy society, according to There are more than 100 types of sleep disorders, and one of the most common among mothers is insomnia, which research shows can be caused by anxiety and stress.

Sleepy's 2011 Honor Roll includes celebrity moms, media mavens and mommy bloggers, all of whom are balancing the stresses of work and family life on a daily basis and making their sleep habits suffer because of it. Sleepy's is offering all the supermoms on its Honor Roll a Dr. Breus mattress of their choice.

"Our Honor Roll is a way of recognizing mothers everywhere for all they do," says Adam Blank, COO, Sleepy's. "Whether a CEO by day and mother of five by night or a stay-at-home mom juggling family and household chores, we honor supermoms this Mother's Day. We hope they all take the time to award themselves this year with the truly priceless gift of better sleep."

Following is Sleepy's Honor Roll of Sleepless Supermoms, class of 2011:

Tina Fey -- 30 Rock creator, author of Bossypants, in which she agonizes over whether to have a second child, who just announced she's pregnant with second child

Mariska Hargitay -- Law & Order: SVU star has just adopted a baby girl

Bethenny Frankel -- Bravo TV reality star, author, entrepreneur and mom, contemplating second baby

Elizabeth Banks -- 30 Rock star and new mom (via gestational surrogacy) of Felix who blogs: "If you need me, I'll be changing dirty diapers and trying to get some sleep."

Arianna Huffington -- Founder of HuffingtonPost (now AOL's) who is personally taking the "cult of no sleep" to the mattresses

Meredith Vieira -- Super early riser for five years as co-host of NBC's TODAY

Katie Couric -- Evening news anchor reportedly jumping to daytime TV and dishing out "Best Advice" with new book

Christine Young -- Mom of 7! and blogger behind "From Dates to Diapers" who has gone months without sleeping more than an hour at a time

Karen Brody -- HuffPo columnist who is calling all tired moms to take a daily nap for the 40 days until Mother's Day

Sarah Vander Schaaff -- Blogger (LunchBox Mom) who was profiled on NY Times blog "Motherlode" as mom coping with profound sleep deprivation

About Sleepy's
Sleepy's, The Mattress Professionals® is a privately-owned 4 generation company with over 700 retail locations in thirteen states, spanning from Vermont to Virginia and available nationally through Throughout Sleepy's 53-year history, they have supported the idea that one mattress does not fit all, carrying a wide selection of mattresses so their customers are certain to find the one that suits them best. Keeping up-to-date on all the latest innovations in sleep technology, Sleepy's, The Mattress Professionals® carries the latest in Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, Sleep To Live mattresses, the Dr. Breus Bed and 12 other brands to fit any price range or comfort level. For more information, call 1-800-SLEEPYS (1-800-753-3797), or visit us at

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    Briana Papa
    Crenshaw Communications
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