SOURCE: Crenshaw Communications

Crenshaw Communications

January 18, 2011 12:16 ET

Sleepy's, the Mattress Professionals®, Names Crenshaw Communications as PR Firm

NEW YORK, NY--(Marketwire - January 18, 2011) - Crenshaw Communications has been selected by leading mattress and bedding retailer Sleepy's to implement a comprehensive "Sleep Better in 2011" public relations campaign. The campaign will kick off in January, when so many Americans resolve to get more and better sleep. 

Sleepy's, a privately-owned 4th generation company with over 700 retail locations in thirteen states, from Vermont to Virginia, is at the forefront of the latest innovations in sleep quality and technology.

Commenting on the agency selection, Sleepy's Chief Marketing Officer Jeff Maynard said, "The Crenshaw team has the right combination of creativity and tenacity to help us differentiate our brand and build greater ownership of healthy sleep."

With the tag line "Creative Public Relations for a Digital World," Crenshaw Communications provides innovative business and consumer communications with an emphasis on consumer marketing PR, consumer and business technology, and digital and social media. 

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