SLI Systems

June 10, 2009 13:29 ET

SLI Systems and Carolina Rustica to Discuss Improving E-Commerce Traffic and Conversions With Site Search at IRCE 2009

Search Technology Provider to Co-Present With Home Furnishings e-Retailer at Internet Retailer Conference and Exhibition 2009

CUPERTINO, CA--(Marketwire - June 10, 2009) - SLI Systems announced today that Ed Hoffman, vice president of worldwide field operations, together with SLI customer Richard Sexton, president of Carolina Rustica (, will give a talk about the importance of e-commerce site search in improving online traffic and conversions at the upcoming Internet Retailer Conference and Exhibition 2009. The presentation, titled "Site search: Beyond Search Results for Improved Traffic and Conversions," will take place at 2:45 p.m. EDT on Tuesday, June 16, 2009, as part of the Merchandising and Web Site Content conference track.

The discussion will include how site search can provide Internet retailers with insight into new products to stock and help marketers refine product descriptions to get products in front of customers faster. Additionally, the talk will show attendees how site search can help them discover keywords to leverage for SEO and search marketing, and also how an effective site search can increase the efficiency of internal customer service teams.

"Studies show that site search results pages are the second most viewed pages on a web site after its home page. Also, people who use the site search are more likely to make a purchase than those who don't," said SLI's Hoffman. "Our presentation is designed to give online retailers solid tips for how they can leverage their site search in SEO, paid search and other ways to drive more traffic to their sites, and then increase the likelihood that visitors will buy once they get there."

"We rely heavily on our site search data to determine the long-tail keywords to leverage for SEO and paid search. As a result, we've dramatically increased traffic to, and we've also seen sales and conversions go up," said Sexton. "My contribution to the talk at Internet Retailer is all based on first-hand experience so hopefully it will be useful to other e-commerce merchants."

The Internet Retailer Conference & Exhibition is taking place June 15-18, 2009, in Boston, MA. SLI Systems is exhibiting in booth 391 at the conference.

About SLI Systems

SLI Systems is the developer of learning-based search and navigation technology that Searches, Learns and Improves the user experience on corporate Internet sites, e-commerce destinations and consumer Internet portals. SLI Systems' hosted site search ( and user-generated SEO ( solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit, or see the company's blog at

About Carolina Rustica

Carolina Rustica was founded in 2000 and has grown over the years through an open, honest approach to selling fine furniture, lighting, and kitchen accents. Carolina Rustica has a retail store in Concord, N.C., and an e-commerce site at, which both operate as one business and serve customers all across the country. The company's philosophy is to be as open and transparent as possible, offering complete information about the company and the products it sells, so customers understand and feel comfortable with what they are buying and the company standing behind the sale. For more information, visit the web site or read the company's blog at

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