February 12, 2007 08:00 ET

SLI Systems and Edwin Watts Golf to Discuss Elements of Site Search Success at eTail 2007 "Search Day"

Companies to Participate in Interactive Roundtable to Offer Search Best Practices Based on Golf Retailer's Success

CUPERTINO, CA -- (MARKET WIRE) -- February 12, 2007 -- SLI Systems, Inc. (, a provider of on-demand search services for Internet and e-commerce sites, today announced that its CEO Dr. Shaun Ryan will participate with David Patterson of golf retailer Edwin Watts Golf in an Interactive Roundtable on search during eTail 2007's Search Day event. The Search Day Roundtable takes place on Tuesday, February 13 in Palm Desert, CA. As part of the discussion, Dr. Ryan and Mr. Patterson will provide an overview of how Edwin Watts Golf has used site search and other search engine marketing techniques to increase online sales and traffic, including the use of SLI's Learning Search hosted site search and Site Champion automated SEO offerings.

"There's no better way to discuss the results retailers can expect from our hosted solutions than by having one of our customers talk about their own success," said Dr. Ryan. "Edwin Watts Golf is a perfect example of how our two offerings work together to learn from site visitor behavior to deliver better search results, and ultimately generate higher sales and conversions on an e-commerce site."

"We've worked with SLI Systems for a few years now and have had amazing results -- whether it's from search activity on our own site or our site showing up more prominently in Internet searches," said David Patterson, Internet director for Edwin Watts Golf. "I'm always happy to have the opportunity to enlighten others about how they can achieve similar positive results without making heavy investment of time and money. In my book, SLI is a hole in one."

SLI Systems is exhibiting in booth #49 at the conference.

More than 100 online retailers and other companies are using SLI Systems' hosted offerings, including Chiasso, Ulta, Tupperware, Harry and David, Smith & Hawken, NRS (Northwest River Supplies), Mikasa, and, among others.

About SLI Systems

SLI Systems is the developer of learning-based search technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems' hosted site search, and automated SEO and SEM solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. Current customers include, NBC, Tupperware, and others. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit

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