April 21, 2008 15:32 ET

SLI Systems Hosts Webinar on Strategies for Optimizing Search-Driven Revenue With Patricia Seybold Group's Susan Aldrich and Spencer Gifts

CUPERTINO, CA--(Marketwire - April 21, 2008) - SLI Systems, Inc., a provider of on-demand search services for Internet and e-commerce sites, announced today that it is hosting a one-hour Webinar, "Optimizing Search-driven Revenue," featuring Susan Aldrich, senior vice president at Patricia Seybold Group, and Jay Greenberg, ecommerce director for Spencer Gifts. The discussion will be led by SLI Systems Worldwide Field Operations Vice President Ed Hoffman.

The online seminar, taking place at 11:00 a.m. PDT/2:00 p.m. EDT on Wednesday, April 23, is designed to provide expert insight and real-world examples to help ecommerce companies optimize their customers' search experience while reaping increased revenue and profits. The webinar will also show how one retailer increased incremental revenues by 10 times with user-generated SEO, and will demonstrate how online personalization and recommendations based on site search activity can have a positive impact on the bottom line.

Anyone interested in participating can register at

"It's no secret that search drives revenues -- whether it's optimizing web pages to bring more visitors to your site, or a site search tool that effectively connects customers with the products they seek. The trick is making sure you're making the most of all your search activities and maximizing your opportunities for increased sales," said Susan Aldrich of Patricia Seybold Group. "Through this webinar we'll tell people how to leverage visitors' search behavior on a company's site to improve the effectiveness of multiple marketing initiatives, and deliver a better customer experience that results in more purchases online."

"Selling online has become increasingly competitive, as every online retailer knows. We've learned how valuable search can be in building our brand, fostering customer loyalty and helping drive business," said Jay Greenberg, director of e-Commerce for Spencer's. "Spencer's utilizes SLI Systems technology to maximize on-site search functionality and faceted navigation to provide relevant results that enhance the shopping experience for the customer while improving profitability. We're happy to share our insight about how to leverage customer activity to maximize the effectiveness of search based on what's worked well for us and the lessons we've learned."

Webinar participants will be able to compare their own search-driven revenues to a benchmark based on the findings of a Patricia Seybold Group survey that polls online marketers about their search strategies. As such, they will gain an understanding of what steps they can take to improve the results of their search initiatives. Additionally, attendees will learn how to leverage site search data for SEO, paid search and targeted email campaigns, as well as how to gain useful insight on their products and services based on the search activities of their customers.

"In this webinar we'll demonstrate some fairly simple, yet powerful steps retailers can take to leverage the power of their site search to generate more sales," said SLI's Hoffman. "We'll also give ecommerce companies the tools and information they need to take a practical approach to search, without a huge expense, and which can result in dramatic pay-offs."

The Seybold Group survey "What's your Search Driven Marketing Strategy?" is accessible at The survey includes 10 questions and takes about 10 minutes to complete.

About SLI Systems

SLI Systems is the developer of learning-based search technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems' hosted site search ( and user-generated SEO ( and automated SEM ( solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. More than 250 sites use SLI Systems' hosted search offerings including ULTA, Tupperware, Harry and David, Smith & Hawken, NRS (Northwest River Supplies), FTD and, among others. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit

Who is Patricia Seybold Group?

Patricia Seybold Group is a business/technology consulting firm that has been in business for over 25 years. For the past 15 years the company has developed a wealth of experience working with companies that are committed to becoming customer-centric. Since the release of, Patricia Seybold's first best-selling book (over 350,000 copies sold) PSGroup has been regarded as the " Company," and has become a trusted advisor to customer-centric executives. Each of Patricia Seybold Group's Senior Consultants has over ten years of experience in assisting software and services vendors to hone their business processes, products, messaging, value propositions, marketing strategies and marketing materials and to address the needs of specific customer segments within and across customer accounts.

About Spencer Gifts LLC

Spencer Gifts LLC, a lifestyle retail company, operates 2 unique, national brands, Spencer's and Spirit Halloween throughout the United States, Canada and online.

Spencer's, a retail icon, has been focused on delivering humor and enjoyment to peoples lives for over 50 years. Specializing in innovative, humorous and unique merchandise, Spencer's is the mall destination for entertainment, excitement and fun for its core Generation-Y guest. Spencer's operates over 600 stores throughout the United States, Canada and online at

Spirit Halloween is rapidly growing as the national destination for everything you can imagine for Halloween. Specializing in unique, entertaining and exciting merchandise for Halloween enthusiasts, Spirit has been offering one stop shopping for all your Halloween needs for 25 years. In 2007 Spirit Halloween operated over 500 locations in strip centers and malls across the United States and online at with plans for more than 600 in 2008.

Contact Information

    Nancy MacGregor Hill
    RealTime Communications
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