May 05, 2008 14:29 ET

SLI Systems Joins Bazaarvoice Radius to Help Marketers Execute Integrated Social Commerce Strategies

Integration of Learning Search and Bazaarvoice Extends the Reach of User-Generated Content to Increase Customer Engagement and Drive More Sales

CUPERTINO, CA--(Marketwire - May 5, 2008) - SLI Systems (, a provider of on-demand search services for Internet and e-commerce sites, today announced that it has joined Bazaarvoice Radius (, a breakthrough program designed to accelerate the strategic adoption of social commerce by brand marketers, direct marketers, agencies, and technology vendors. Through Bazaarvoice Radius, SLI Systems now offers marketers an integrated social commerce tool that combines the company's patented Learning Search hosted site search offering with Bazaarvoice to deliver a powerful Social Site Search solution.

"Customer-to-customer conversations and user-generated content are top of mind for marketers -- in fact, nine out of 10 marketers plan to add Web 2.0 capabilities this year," said Brett Hurt, founder and CEO of Bazaarvoice. "The integration between Bazaarvoice's social commerce platform and SLI Systems provides marketers with a powerful new way to extend the value of their user-generated content to engage more customers and ultimately drive more sales."

Customer ratings and reviews have proven to be extremely valuable in helping customers make purchasing decisions online, particularly for customers using the site's search box to find products or content. The SLI-Bazaarvoice integration makes it easy for ecommerce customers to refine their searches by product rating, and further improves the online experience for site visitors. For instance, if someone is searching for "blue blouse" on, they can refine their search to see only blue blouses that have user ratings of four stars and above, as defined by previous purchasers. The combination of advanced site search with the ability to refine/navigate by user ratings helps get the right products and content in front of a customer in as few clicks as possible, leading to greater user satisfaction and higher conversion.

In the future, SLI's Learning Search will also integrate with Bazaarvoice's Ask & Answer and Stories offerings, which will make all Bazaarvoice user-generated content searchable.

"The combination of customer ratings with site search results gives our online shoppers the added benefit of knowing they're purchasing something that others have recommended," said Darren Schott, senior director of eCommerce from "The integration of SLI's Learning Search with Bazaarvoice's online ratings solution was a very simple, painless process -- handled mostly by the two companies and requiring little work from us. While we have positive anecdotal evidence now, we will monitor results over time and expect to see a solid impact on customers' searching and purchasing activity."

As a participating member of Bazaarvoice Radius, SLI Systems has access to the ideas, technologies, and tools needed to integrate social components into their existing offerings. In turn, marketers considering user-generated content can use Radius to quickly understand how to leverage their existing investment in SLI Systems to maximize returns. Qualified partners gain immediate access to XML datafeeds, web services APIs, and implementation support from the Bazaarvoice team. The program also helps partners market their Bazaarvoice Radius integrations through the Bazaarvoice web site, webinars, and case studies.

"Our research shows that customers find it easier to make a purchase when they can see how other people have rated certain products. As such, Bazaarvoice Radius is a great way for us to extend the benefits of our site search offering to deliver an even better customer experience by including user-generated content within the site search results," said Todd Watson, director of business development for SLI Systems. "By turning our intelligent site search engine into an intelligent social site search engine, we'll help retailers gain an even greater positive impact on conversions and revenues."

For more information about Bazaarvoice Radius, visit

About SLI Systems

SLI Systems is the developer of learning-based search technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems' hosted site search ( and user-generated SEO ( and automated SEM ( solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. More than 250 sites use SLI Systems' hosted search offerings including ULTA, Tupperware, Harry and David, Smith & Hawken, NRS (Northwest River Supplies), FTD and, among others. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit

About Bazaarvoice Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 200 eCommerce leaders including Bass Pro Shops, Dell, Macy's, Office Depot, Inc.,, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company's Web site at, read the blog at, or email

Contact Information

    Nancy MacGregor Hill
    RealTime Communications
    Email Contact