SLI Systems

October 12, 2010 09:19 ET

SLI Systems Launches SLI Mobile to Help Retailers Deliver on the Promise of Mobile Commerce

SaaS-Based Site Search and Navigation Solution Is Optimized for Mobile Platforms, Improving the User Experience and Making It Easier to Find and Purchase Products and Content

CHICAGO, IL--(Marketwire - October 12, 2010) -  MOBILE COMMERCE FORUM-- SLI Systems, provider of on-demand, intelligent search services for e-commerce and digital content sites (, today announced the availability of SLI Mobile, a hosted solution that helps retailers and other online businesses quickly develop mobile web sites to capture growing numbers of visitors with mobile devices. The new SLI Mobile features an advanced search and navigation capability and powerful product page creation capacity, built on the company's unique learning engine.

SLI's new mobile solution is compatible with all major e-commerce mobile device platforms, and simplifies the development of mobile sites so businesses can meet the growing need for users to find product and other information and make purchases from their iPhones, BlackBerrys, Androids or other devices. For its existing customers, SLI can utilize product data already in its possession and deliver a mobile site with search and navigation functionality, as well as product pages, in just a few days.

"We've had our mobile site up and running for a few months, and site search is a very important aspect of our site," said Nicholas Cole, director of marketing for The Catholic Company ( "Our aim was to get ahead of the curve with development of our mobile site as we saw from various market reports that mobile was about to take off. Working with SLI was a fast and smooth process, and as a long-standing client of theirs, we have been really happy with the level of responsiveness and attention we got from them throughout the process."

Rapid and user-friendly site search is a critical element of mobile commerce, given the limited screen real estate and typing functionality of mobile devices, and varying data speeds from mobile providers that can hinder the search experience and deter users from completing various activities. To counter these challenges, SLI Systems now offers a lightweight, mobile-optimized search and navigation interface that can be customized to fit the standard website's branding and design. SLI Mobile also includes expandable refinement options, which help mobile device users quickly narrow down search results to find the products or content they seek.

"The mobile commerce market is poised to explode in the next year, yet many online retailers are not prepared to meet the demands of customers who want to shop with their mobile devices," said Shaun Ryan, CEO of SLI Systems. "In our recent survey of e-commerce business managers, 80% said they had not yet created a mobile version of their website, yet 83% are already seeing traffic from customers who come to their sites via mobile devices. It's clear that retailers need to act quickly to bring their business to the mobile market if they want to take full advantage of shoppers on the go."

Mobile Commerce Growth Expected to Accelerate, Yet Retailers Are Largely Unprepared

While SLI's mobile commerce survey from earlier this year revealed that most retailers aren't prepared to meet the demands of the mobile market, the survey also showed that online retailers do recognize the importance of coming to market with mobile options for their customers: 60% of online retailers surveyed said they believe a mobile commerce strategy is very important or important to their overall business, and 70% said they plan to launch an m-commerce strategy within the next two years.

The dramatic growth in the mobile device market and mobile e-commerce is driving the need for new ways to improve the mobile shopping experience. Research firm IDC predicts that by 2013, the number of Internet-enabled mobile devices such as smartphones, will reach 1 billion; and the Coda Research Consultancy reports that U.S. mobile commerce sales reached $1.2 billion in 2009, and will double in 2010 to $2.42 billion.

SLI Mobile Includes Functionality that Powers Top Performing Websites

In addition to SLI's advanced search and navigation features, SLI Systems' new mobile offering also includes thumbnail product images that are optimized for fast delivery on mobile devices, even for users who are not accessing data via faster 3G and 4G networks. It also integrates with product rating and review solutions, as well as social media content, to give visitors an easy way to view additional information that can guide their purchase-making decision.

SLI Mobile also helps e-commerce companies launch their mobile sites more quickly by powering mobile product pages. Like site search, these product pages can be customized to match branding and site design. SLI uses a website's existing site search product data feed to create the pages, and can also be implemented as a mobile app to further streamline the mobile shopping experience.

About SLI Systems

SLI Systems is the leading developer of Software-as-a-Service learning-based search and navigation solutions for corporate Internet sites, content publishers, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems' hosted site search and user-generated SEO solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit, or see the company's blog at

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