SOURCE: Slingshot SEO

Slingshot SEO

August 30, 2011 10:56 ET

Slingshot SEO Answers the Question: Where are Journalists Going?

How to Redirect and Apply Journalism Skills to a Growing Industry

INDIANAPOLIS, IN--(Marketwire - Aug 30, 2011) - Tens of thousands of newsroom jobs have been lost in the last few years as newspapers continue to struggle as a result of the economy and changes in technology.

So, where are print journalists going? Slingshot SEO knows where some of them are heading.

Indianapolis-based Slingshot SEO, a professional search engine optimization practice with more than 150 clients, has created an editorial team to ensure the quality of its online content. The team's 18-member internal team, which consists of 11 writers and seven editors, includes six former full-time journalists.

Slingshot SEO Editor-In-Chief Shari Finnell, a former reporter and editor for the Indianapolis Star and, most recently, Editor in Chief of Indianapolis Woman, said the transition from journalist to web content specialist was not as dramatic as some might think.

"Although the internet is an entirely new medium for many of the former journalists who have made the shift, we're finding ourselves in familiar territory," said Finnell, a graduate of Northwestern University's Medill School of Journalism. "Many of the standards and ethics that ruled print are now being embraced in this industry. It's a transition that has been in the works for the past couple of years, as Google and companies like Slingshot SEO constantly strive to raise the bar on the quality of content people are finding on the web."

Slingshot SEO Search Media Editor Ben Shadley explained his decision to make the leap to online content development. "I left print journalism because I felt the shifting media market was trending toward fewer opportunities and less stability for those working in traditional formats," said Shadley, a graduate of the Indiana University School of Journalism and former Editor of Outdoor Indiana magazine. "Journalism's place and role on the web is still undefined, but I think it's clear when you review the old business and distribution models that were prevalent only a few years ago are now obsolete in most cases. I moved on because I was interested in working in an environment at the forefront of the future of information dissemination."

Derek Smith, former reporter at the Kokomo (Ind.) Tribune and Daily Reporter (Greenfield, Ind.), agreed that the shift to online content was both exciting and necessary.

"I observed significant changes in the newspaper industry over the years, including challenging trends in circulation and advertising. While I loved my time in news, I recognized that SEO was a hot industry where I could apply my skills in new ways," said Smith, a Search Media Editor for Slingshot SEO.

Opportunities continue to open for those interested in making the leap into the expanding field.

"It's an exciting time in the industry," Finnell concluded. "The internet is going through a major evolution and we're on the cusp of some major developments with content. As search engines become more and more complex, quality content is increasingly rising as a factor. Because of that, journalists and authors will continue to find a place to use their talents and skills."

About Slingshot SEO

Founded in 2006, Slingshot SEO provides professional SEO services to more than 150 clients across the country. The company's results are driven by a tireless passion to make its enterprise client base more digitally relevant. In May 2011, Slingshot SEO was recognized as the "IT Company of the Year" at TechPoint's Mira Awards, the premier technology awards program in the state of Indiana. For more information about Slingshot SEO and to read customer reviews, visit

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