SOURCE: Slingshot SEO

Slingshot SEO

April 04, 2013 13:30 ET

Slingshot SEO Launches Sister Brand, digitalrelevance™

Slingshot Offshoot Creates Effective Earned Media Campaigns With Measurable Returns

INDIANAPOLIS, IN--(Marketwired - Apr 4, 2013) - Slingshot SEO has launched a partner brand, digitalrelevance, which will serve clients interested in effectively marketing their brands through sustained and measurable online earned media campaigns.

digitalrelevance pairs content marketing with online PR to generate web traffic and conversions from digital earned media channels, including online media outlets, blogs, communities, social media influencers, and search engines.

"Our work at Slingshot SEO has taught us what generates web traffic from all unpaid earned media channels on the web, and ultimately, how those channels collectively drive online sales," said Jeremy Dearringer, Slingshot SEO co-founder and CEO. "We realized that what we have been doing drives far more value than search engine rankings alone. Launching a company that focuses on all earned media was a natural progression for us since SEO is just one of many highly-interconnected earned media channels that feature and discuss remarkable online content. We will continue to offer our leading SEO services, but we can now more fully meet the demands of today's marketers needing broader, more holistic earned media and digital public relations campaigns, which are currently some of the most cost-effective content promotion services available."

digitalrelevance recently worked with HCC Medical Insurance Services, a niche travel medical insurance company that specializes in covering individuals for extreme activities or destinations. Using its four-step earned media delivery model, the digitalrelevance campaign produced high quality leads, drove referrals and search engine traffic and built online brand awareness or "digital relevance" for the HCC brand through compelling content, including infographics. 

"For years, Slingshot SEO has provided HCCMIS with world-class digital PR solutions. This new brand simply reflects the promise their company has always been built on," said Muhammad Yasin, Director of Marketing at HCC Medical Insurance Services, an international provider of medical insurance products.

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About digitalrelevance

digitalrelevance earns web traffic and conversions from your industry's top online media outlets, communities, influencers and search engines by creating irresistible content marketing and digital PR.

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