SOURCE: Gravit8 Marketing

Gravit8 Marketing

June 10, 2015 08:00 ET

SLS Las Vegas Partners With Gravit8 Marketing to Engage Guests and Drive Loyalty With Mobile Messaging

Las Vegas' Newest Casino Resort Reimagines How They Communicate With the "Always Connected" Millennial Demographic by Utilizing Gravit8's Advanced Mobile Marketing Capabilities

SEATTLE, WA--(Marketwired - June 10, 2015) - Gravit8 Marketing, a leading end-to-end mobile marketing technology company, today announced the launch of its relationship with SLS Las Vegas, one of the brands under SBE, a global hospitality and entertainment company that is comprised of award-winning hotels, casinos, residences, restaurants and nightlife destinations. SLS Las Vegas is currently utilizing Gravit8's platform to build and segment their opt-in mobile database, as well as deliver offers and promotions to its guests.

"This is a milestone moment for our team. Not only have we launched a new company, but we have also launched a high profile customer in SLS Las Vegas. We are excited to be working with a like-minded client who fanatically values its customer relationships as much as we do," said Mike Wehrs, chairman and chief executive officer at Gravit8 Marketing. "Mobile presents SLS Las Vegas with an innovative way to connect with guests and deliver an experience that will not only help them build their brand, but also boost engagement with its brand."

SLS Las Vegas promotes its mobile marketing activities with messages throughout the resort and in its guest rooms. The goal is to roll this program out to other SBE properties over the coming year. To receive SLS Las Vegas mobile messages, text SLSLV to 89292.

Gravit8's carrier-grade mobile marketing platform enables brands and media companies to connect with consumers through:

  • SMS & MMS: Ninety percent of consumers read text messages within 3 minutes making it the most effective way to engage your customers.
  • Mobile coupons: Redemption rates in the U.S. will exceed 53 million this year and is expected to grow by double-digits annually with continued smartphone and tablet adoption.
  • Gamification and branded emojis: Consumers want content to be useful and entertaining in that order. By focusing on those two things brands can increase engagement and ROI.
  • QR Codes: Brands have a great opportunity to move consumers down the path to purchase faster by offering QR Codes.
  • 3D mobile websites: 2D websites are so 2014. It's time to offer an engaging way for consumers to interact with a 3D mobile ad via their touchscreens.

To learn more about Gravit8's mobile marketing solutions, please visit: http://www.gravit8.com.

About Gravit8 Marketing
Headquartered in Seattle, WA, Gravit8 is a mobile marketing technology company that provides an end-to-end, carrier-grade mobile platform for brands and broadcast media companies to help extend their audience reach, drive awareness and increase revenue. The company's platform has been used by industry recognized brands and media conglomerates to deliver more than 1 billion messages via SMS, MMS, QR Codes and Mobile Websites. For more information please visit: http://www.gravit8.com.

ABOUT SLS LAS VEGAS®
SLS Las Vegas® is an all-encompassing resort and casino with more than 1,600 guest rooms and suites in three distinctive towers, 80,000 square feet of flexible meeting space and a collection of sbe's® acclaimed restaurant and nightlife brands. SLS Las Vegas® provides an approachable experience featuring multiple unparalleled nightlife offerings including Hollywood favorite, The Sayers Club® the edgy and sophisticated nightclub, Foxtail® and mega-club, LiFE™. Additionally, SLS Las Vegas® offers an impressive selection of dining concepts including Bazaar Meat by José Andrés™; Katsuya by Starck®; Cleo®; Umami Burger, Beer Garden & Sports Book; Ku Noodle by José Andrés™; 800 Degrees Neapolitan Pizzeria; Northside Café™ and The Perq™. The property also hosts a nearly 10,000-square-foot Fred Segal retail experience, the intimate and luxurious Ciel Spa® and a sports book operated by global gaming leader, William Hill. For more information about SLS Las Vegas®, please visit slsvegas.com and stay connected on Facebook, Twitter, and Instagram.

ABOUT SBE®
sbe® is a creative hospitality company that develops, manages and operates award-winning hotels, restaurants and nightlife. Through exclusive partnerships with cultural visionaries, sbe® is dedicated to delivering the best in design, culinary and entertainment. Already a proven leader in the hospitality and real estate industries, sbe® has over 80 properties currently operating or in development, and has expanded several of its flagship brands including SLS Hotels®, Katsuya®, The Bazaar by José Andrés® and Hyde Lounge® nationally and internationally. Founded in 2002, sbe® is a privately held company. More information about sbe® can be obtained at sbe.com, or by downloading the sbe® App.

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