SOURCE: 7-Eleven Canada

7-Eleven Canada

September 20, 2016 09:00 ET

Slurpee Name Your Price Day Returns for Third Year

One Hundred per Cent of Proceeds Will Support Food Banks Canada

VANCOUVER, BC--(Marketwired - September 20, 2016) - Slurpee Name Your Price Day is back! For the third year running, 7-Eleven Canada is declaring Friday, September 23 as Slurpee Name Your Price Day, giving customers the power to donate $0.50 or more for a large Slurpee. A hundred per cent of the proceeds will go to Food Banks Canada, supporting local food banks in 7-Eleven communities. In the first two years, $230,000 has been raised by Slurpee fans -- the equivalent of providing Canadians in need with over 690,000 in meals.

7-Eleven has proudly been one of Food Banks Canada's largest single day contributors for the past two years with Slurpee Name Your Price Day. Every $1 donated provides 3 meals. Slurpee fans have been challenged to make this year the biggest yet, by generating 1 million meals to help address hunger in Canada. Slurpee Name Your Price Day will run at all 7-Eleven stores across the country all day on Friday, September, 23, 2016.

Slurpee fans will have the chance to make a difference on Friday, September 23. Why is this important?

  • For every $1 a customer donates for a Slurpee provides 3 meals for an individual in need
  • More than 850,000 Canadians are helped by a food bank each month, more than a third are children
  • Canadian food banks help the equivalent of 6,200 school buses full of children each month -- over 300,000 Canadian children

"We are excited to host our third Slurpee Name Your Price Day across Canada -- we created this event as an innovative way to enable customers to donate to an important cause, while enjoying their favourite Slurpee," say Raj Kapoor, Vice President and General Manager, 7-Eleven Canada. "As prior years' donations have demonstrated, we know our customers care about giving back to their local communities and Food Banks Canada to help their fellow Canadians in need."

"The partnership with 7-Eleven is a reflection of the company's commitment to addressing hunger in Canada," says Pam Jolliffe, Executive Director, Food Banks Canada. "By donating the proceeds from this one day campaign, significant funds will be raised that will enable us to increase our support to food banks across the country to help hundreds of thousands of people in need."

As well as donating to this worthy cause, 7-Eleven and Slurpee fans can scan their Slurpee cup for a star on their 7Rewards App towards getting their seventh cup free.

Slurpee is a global icon that's available only at 7-Eleven stores. For more information on Slurpee Name Your Price Day, visit www.Slurpee.ca/nypd.

About 7 Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Irving, Texas, 7-Eleven® operates, franchises and licenses approximately 59,800 7-Eleven stores in 17 countries, including 10,700 in North America. Find out more about 7-Eleven Canada at www.7-Eleven.ca.

About Food Banks Canada

Food Banks Canada supports a unique network of over 3,000 food-related organizations in every province and territory that assists more than 850,000 Canadians each month. Together our network shares over 200 million pounds of essential safe quality food annually, provides social programs that help to foster self-sufficiency, and advocates for policy change that will help create a Canada where no one goes hungry. Visit www.foodbankscanada.ca for more information.

Notes to Editors:

Food Banks Canada statistics (from their 2015 HungerCount Report):

  • One in five people have skipped a meal either because they could not afford food or so that their children could eat
  • Over 14.6 million visits were made to Canadian Food Banks in 2015
  • More than four million meals and snacks were served by Food Bank Canada's network of more than 500 food banks and 3,000 food organizations in 2015

Contact Information

  • For more information, contact:
    Timothy Cuffe
    Peak Communicators
    (604) 689-5559
    Tim@peakco.com