Slyce Inc.

Slyce Inc.

July 14, 2015 07:30 ET

Slyce Launches Fashion Discovery & Purchase App 'Craves' Bringing Shoppers 'Snap-to-Buy' Experience for the Very Best in Boutique Fashion

TORONTO, ONTARIO--(Marketwired - July 14, 2015) -

Editors note: There are two images and one video associated with this press release.

Leading mobile visual product search platform Slyce Inc. (TSX VENTURE:SLC) today announced the launch of its latest visual search-enabled consumer app 'Craves', a boutique fashion-focused shopping app, available for iOS in the US and Canadian iTunes stores.

The app enables fashion conscious consumers to discover and purchase the very best in boutique and classic fashion from 100+ select retailers (including Ralph Lauren, Luisaviaroma, French Connection, Blue & Cream and NastyGal) and a million products, simply by snapping an image of an item they see in the real-world, or by uploading a screenshot from Pinterest, Instagram, Tumblr, or any of the growing number of fashion photo sharing sites.

Utilizing the Slyce mobile visual search technology, snapped images require no cropping or product characterization, giving Craves a single snap-to-result experience. The technology also facilitates 2D searches from print ads, billboards and catalogs.

The launch of Craves represents the third consumer-facing app from Slyce, which also owns big box visual search shopping app, Pounce, and leading US mobile visual couponing app, SnipSnap. Combined, the Slyce portfolio of consumer apps has over 4.5 million users and is experiencing growth of approximately 100,000 users per month.

Slyce CEO, Mark Elfenbein, said of the launch, "At Slyce, we continue to pursue every opportunity to lead innovation and product development within the rapidly growing visual search industry. Part of our commitment is not only to power visual search within the largest retailer apps, but to also develop the very best consumer apps able to intuitively turn consumer inspiration into discovery and discovery into purchase anywhere and at any time."

"Our vision with Craves is to make fashion-related images instantly shoppable, and I believe we've succeeded in that." said Craves Co-founder Scott Cormier. "Although we realize there are other fashion discovery apps in the market, we feel that the discovery and impulse purchase experience using Craves has been made so seamless that it's an immensely intuitive and satisfying experience for users."

Slyce will now initiate a defined user acquisition strategy and ultimately intends to derive revenues from the Craves app via affiliate fees on all purchases and through the provision of visual search related data and analytics.

For more information, please visit

Download the app here.

About Slyce Inc.

Slyce (TSX VENTURE:SLC) (FRANKFURT:06O1) delivers sophisticated 3D visual search technology that empowers limitless customer engagement applications for companies and consumers starting with the simple snap of a photo on a mobile device.

Based in Toronto, ON, the company delivers its technology as a white-label visual search platform allowing retailers to increase customer engagement and through its family of consumer mobile apps. Slyce's technology is used by premier, large retail brands like Niemen Marcus and Tilly's.

For image download and further company information please click for the Slyce Media Kit.

About Craves

Craves is a fashion discovery and shopping app for iOS leveraging powerful 3D visual search technology to help people find where to buy the products they love, by uploading photos.

Based in Calgary, AB & Toronto, ON, Craves aims to offer a personalized mobile shopping experience, connecting people with the products and brands the love and the merchants and retailers they trust.

For additional company information, please see the Craves Press Kit.


Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Statements in this press release contain forward-looking information including, without limitation, Slyce's business plan, strategy and related milestones, Slyce's suggestions of future outcomes, the future use and development of its technology, future customers and business partners. The words "will," "anticipate," "believe," "estimate," "expect," "intent," "may," "project," "should," and similar expressions are intended to be among the statements that identify forward-looking statements. The forward-looking statements are founded on the basis of expectations and assumptions made by Slyce.

Readers are cautioned that assumptions used in the preparation of such information may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those predicted, a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of Slyce.

Slyce does not undertake any obligation to update or revise any forward-looking statements except as expressly required by applicable securities laws.

None of the information contained on, or connected to, Slyce's website is incorporated by reference herein.

This press release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities described herein. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the "U.S. Securities Act"), or any state securities laws and may not be offered or sold within the United States or to United States Persons unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available.

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