SOURCE: Symbian

Symbian

Symbian

October 06, 2010 10:00 ET

Smaato Debuts Ad Optimization Software Development Kit for Symbian at CTIA

New SDK Offers Symbian Developers Access to Over 50 Ad Networks Globally Through Single Connection

SAN FRANCISCO, CA--(Marketwire - October 6, 2010) -  CTIA -- Symbian, the non-profit organization responsible for the world's leading open source smartphone platform, and Smaato, the leading mobile advertising and optimization platform company, today announced the Smaato Open Mobile Advertising (SOMA) SDK for Symbian, which includes support for Qt, Web Runtime and native Symbian C++ development environments. By using Smaato's mobile advertising optimization technology, developers can maximize their ad inventory and therefore ROI by running ads globally in more than 220 countries. The companies will be providing a look at the SDK for the first time at CTIA in Symbian's booth, #522, and Smaato's booth, #643.

With the SOMA SDK for Symbian, developers now have automatic access to over 50 mobile ad networks worldwide to display ads within apps and mobile web sites available via the millions of Symbian-based handsets in the global marketplace. This reach, combined with SOMA's unique ad optimization technology, allows developers to earn more money through advertising. Advanced targeting, including categories such as gender, age, keywords, search queries, carriers and location, as well as campaign optimization features, also maximize fill rates and revenues for developers. 

"We are excited to introduce our SOMA SDK for Symbian and offer its developers a way to easily integrate an in-app ad solution that provides the maximum number of ad networks and ad revenue sources," said Ragnar Kruse, CEO & Co-Founder of Smaato. "Our research has demonstrated the opportunities of in-app advertising for Symbian developers and we hope many take advantage of our offering."

Smaato's most recent monthly report showed that Symbian had the highest click through rates of any mobile operating system during August 2010. Compared with other offerings on the market, users of Symbian smartphones were 50% more likely than Android, BlackBerry and Windows Mobile users to click on mobile ads, while Symbian's rates were about a third higher than those of iOS.

"We welcome Smaato's support for our developers through its creation and contribution of the SOMA SDK for Symbian," said Tim Holbrow, Leadership Team member for Developer Programs at Symbian. "This is a great opportunity for current Symbian developers to realize the full monetization potential of mobile advertising on Symbian, as well as motivation for other app developers to engage with the world's leading smartphone platform for their future app development." 

The SOMA SDK for Symbian runs on several versions of the platform including the latest version, Symbian^3, as well as Symbian^1 (S60 5th Edition) and S60 3rd Edition. It is now available for free download at www.smaato.com/signup.

About Symbian

Symbian is an independent, non-profit organization dedicated to driving innovation in the mobile space. The company manages the open source Symbian platform, which has shipped in over 385 million smartphones around the world to-date. Symbian's mission is to foster collaboration, contribution and ongoing participation among the industry to develop the best mobile experience possible for consumers.

The company has offices worldwide to build and maintain close relationships with players throughout the global market. Symbian's board of directors includes AT&T Mobility LLC, Fujitsu Limited, Nokia Corporation, NTT DOCOMO, INC., Qualcomm Innovation Center, Ltd., Samsung Electronics Co. Ltd., Sony Ericsson Mobile Communications AB, ST Microelectronics NV, Texas Instruments Inc., and Vodafone Group Services Ltd. For more information please visit www.symbian.org and http://blog.symbian.org.

About Smaato Inc.

Smaato Inc. (www.smaato.com) is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators. More than 8,000 publishers have signed up with Smaato as a partner to monetize their content in 220+ countries and Smaato is managing 16 billion ad requests per month.

Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany and the Asia-Pacific presence of Smaato has been established in Singapore.

Contact Information

  • Media contacts:
    Symbian
    North America:
    Andrea Heuer
    Consort Partners
    +1 917-886-5113
    Email Contact

    Europe:
    Claire Rayner
    Brands2Life
    +44 20 7592 1200
    Email Contact

    Smaato
    Europe:
    Neil Robertson
    IF Communications
    +44 7739 322 503
    Email Contact

    North America:
    Meghan Hughes
    IF Communications
    +1 415-963-2552
    Email Contact