SOURCE: Smack Sportswear

Smack Sportswear

March 27, 2013 17:35 ET

Smack Sportswear to Launch "Ambassador Program"

Provides Incentives for Loyal Customers to Boost Sales of Smack Apparel

TORRANCE, CA--(Marketwire - Mar 27, 2013) - Smack Sportswear (OTCBB: SMAK) ("Smack"), the leader in custom beach and team apparel, is very excited to announce the opportunity for loyal Smack customers to become part of the Smack sales and promotion team and grow the brand they already love to wear. Set to launch on April 8, 2013, the Ambassador Program will be a brand recognition and lead generation program that provides incentives for athletes, fans, coaches, event coordinators, referees, parents and club directors to sell Smack products.

Ambassadors will help drive potential customers to buy Smack team and beach apparel. Ambassadors will receive a credit towards Smack gear, as well as a 3-5% commission on any revenues that are realized from their lead generation efforts. They will also receive other perks like free tickets to sporting events, as well as the opportunity to come to Southern California and play volleyball with the pros, Jenny Kropp and Whitney Pavlik. 

"This program enlists volleyball leaders in all parts of the country to become advocates for using our products," stated CEO Bill Sigler. "Companies like Lululemon used a similar program to expand from yoga into the mainstream. We expect this new program to have a significant impact on revenue growth in our core sport of volleyball, as well as help us expand into other sporting categories."

The Company plans to only accept 100 individuals into the program in 2013. The selection process will be dependent upon several factors such as community involvement, demonstrated leadership in the sport, Ambassador location and more. For details on the program, please visit www.SmackSportswear.com after April 8, 2013.

About Smack Sportswear
Smack Sportswear is the leading brand of custom designed team and beach active apparel, with its primary focus on volleyball. Smack manufactures its Southern California inspired apparel in its headquarters, only five miles from the home of beach volleyball. This allows Smack to offer its customers world-class responsiveness, supply chain excellence, and un-compromised quality. Some of the top pros not only design, but also test the product before it's distributed. With many competitive advantages, Smack is poised to be a leader in the athletic apparel market. Smack Sportswear is a public company traded on the Nasdaq OTC Bulletin Board under the symbol SMAK. For more information, visit www.SmackSportswear.com.

Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.

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