January 26, 2010 08:30 ET

Smak Expands to Offer Media Strategy From All Angles

Jeff Berry joins the team to lead integrated media planning and engagement services

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Jan. 26, 2010) - Smak,, an impact-driven experiential, media and PR agency, today announced the addition of its integrated media planning and engagement services. The new offering was created to meet the growing demands of its clients, which were looking to improve budget efficiencies by dealing with all of their media needs under one roof. Smak continues to offer both experiential and public relations services to its growing client roster.

Jeff Berry has joined the Smak team as partner and director of media integration and will lead the new media services. Jeff brings 15 years of experience including leading both Media Experts and OMD's Vancouver operations. His work extends across multiple categories from both a regional and national perspective, including clients like TELUS, Boston Pizza, BC Hydro, BMW, McDonalds, MINI Canada, Best Buy and Future Shop.

"We are very excited to have Jeff join the Smak team," said Alan Bedingfield partner and director of operations, Smak. "The media landscape is continuing to evolve and our clients need us to stay ahead of the curve to help them maximize their bottom line and exceed their goals. By adding Jeff and his media expertise we will be able to better serve our clients by coming up with the right mix of media, experiential and PR that will deliver a measurable return on engaging target audiences."

"We recently used Smak to execute both media strategy and an experiential campaign and the result was a creative execution that delivered 125,000 consumer engagements," said, Mark Bernardo, marketing director, Mt. Seymour. "As a marketing director it is imperative that I can deliver a real return on our investment. We need to not only show that we are seen, we need to show that we made an impact with our consumers. Smak helps us achieve that by taking a 360 degree approach."

Smak still leads the pack in coming up with truly integrated ideas that will make an impact with consumers. Its growing client roster includes, Future Shop, Movember, Dairy Farmers of Canada, Metropolis at Metrotown, Vancouver Whitecaps and BC Hydro.

For more information on Smak's services or to learn how we can help make an impact with your target audience, please visit

About Smak

Smak is an impact-driven media, experiential and PR agency. By integrating these disciplines, we build interactive and strategic campaigns that make you want to reach out and touch them. Smak takes traditional media to a new level and challenges conventional ways of thinking. Since 2003 we've been developing award-winning campaigns for clients like Future Shop, Movember, TELUS, and BC Hydro. For more information, please visit

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