SOURCE: Balance


May 29, 2014 18:38 ET

Small Australian Company Advances Internationally With Launch of New Category Beverage

NEW YORK, NY--(Marketwired - May 29, 2014) - Balance releases Balance Cleanse™, an exciting new addition to their functional beverage range.

Balance Cleanse is a premium, non-flavored spring water infused with Australian botanicals that impart a gentle diuretic benefit. Balance Cleanse helps you on a daily basis by gently flushing out all the things your body doesn't want. The botanicals are hand picked growing wild in remote regions of Australia and a tea like infusion is made. This concentrate is shipped around the world including Sydney, California, upstate New York and Cologne, Germany where it is added to pristine spring water. This spring water typically has low total dissolved solids, perfect neutral pH of 7.0 and a clean crisp taste.

"Balance exists in a white space between a water and a tea and being non-flavored gives it widespread appeal," said co-founder Martin Chalk. "This is a first of its kind."

Intended to drink daily, Cleanse is non-flavored, easy to drink and can be used as a person's main source of hydration. It is all natural with no sweeteners, preservatives, colors or flavors. Cleanse complements food, juices (fruit and/or vegetable) or is perfect just on its own.

"We all know how hard it is to have a 100% healthy diet all the time," replies Chalk. "It requires self-discipline, expense, is time consuming, can be quite anti-social and, to be frank, is rather boring. I mean there's only so much kale and green tea your body can take. We're not monks living in remote places. Life is about balance and that's why we exist as a company. Have that slice of pizza, that glass of wine, etc... just in moderation and balance it by flushing out some of those oxidants and toxins with Balance Cleanse… perhaps so you can create space to add more," said Chalk smiling.

Other Balance popular varieties include Balance Relax (unwinding), Refresh (restoring equilibrium), Mind (focus & concentration) and Travel (helping avoid jet lag and is served on several airlines including Qantas flights ex-USA).

About Balance
Balance is an Australian small business success story. The company was started in Chippendale in Sydney by Peter Maher and Martin Chalk who wanted to bring the benefits of Australian flowers to a broader audience. The company has grown and is now headquartered in New York City with offices in Sydney and Cologne, Germany. Balance started the category of functional, non-flavored water. It has quietly grown since 1996 to have a presence in some of the world's largest and most prestigious supermarket outlets including, in the USA over 4,000 stores such as, the Kroger chain, Whole Foods, The Fresh Market, GNC, CVS, Walgreens, the Ahold Group and hundreds of independent outlets. In Germany Balance is expanding through national supermarket and pharmacy channels including Kaisers, LS Travel, Rewe and many more. In Australia Balance is available in Woolworths, Coles, Thomas Dux and premium organic and health food stores.

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