SOURCE: Fat Red Couch, Inc.

October 14, 2014 13:00 ET

Small Potatoes Magic Toy Maker App Gives Holiday Shoppers a Good Reason to Start Early

Play. Design. Personalized Plush Toys Delivered to the Door. Get Dressed Up for the Season -- Santa, Snowmen, Elves and More

MARIN, CA--(Marketwired - October 14, 2014) - There is more than candy canes stuffing the stockings this year -- as the Small Potatoes™ Magic Toy Maker App launches giving users the opportunity to personalize their very own plush character based on the wildly successful television show and movie, Small Potatoes, created and produced by Little Airplane Productions. The playful app delivers more than just a digital experience providing users with the opportunity to create holiday-themed plush toys that are delivered directly to a customer's doorstep.

The app opens with lively music and a magical factory visitors can enter and meet the cheery Small Potatoes who love to play dress up. Customizing is fun and easy:

  • Mix-and-match to customize hundreds of options with costume themes such as an Angel, Snowman, Santa, Santa's helper elf and fancy New Year's Eve fanfare
  • Design and Personalize the Small Potatoes hangtag
  • Order by early November 2014 for an on-time holiday arrival

The six-inch high characters are made from chenille-style fabric for extra softness and retail for $19.99 including shipping. Manufactured by Animal Magic, one of the most reputable global plush toy manufacturers. The personalized Small Potatoes Magic Toy Maker app launches the company's newly formed Factory-to-Consumer division called F2C Ltd. The Company will ship throughout the US during the holiday season and expand its distribution destinations in the New Year.

The Small Potatoes Magic Toy Maker app, produced by Bay Area mobile publisher FatRedCouch, brings the magic of toy making to life and will celebrate key holidays throughout the year allowing fans to customize for special occasions. 

"We are very excited to expand our Digital+Durable division with F2C Ltd. The Small Potatoes is a perfect brand to launch the Magic Toy Maker. Small Potatoes are sweet and funny and they love to play dress up! It's been a successful show and movie on Disney Junior, and has a wonderful fan base on Facebook. Ruby will be the first character we bring to life as a customized plush toy for fans through an interactive app experience that delivers a physical good direct to the customer," says FRC founder and CEO Nicole Lundeen.

FRC developed the Magic Toy Maker; a front-end mobile entertainment experience for Animal Magic's newly launched F2C division. Consumers will use an innovative digital experience, created by FRC, to design, customize, order, and gift personalized Small Potatoes.

"We've integrated two industries to put creative power into the hands of consumers, while helping evolve our business model," says Piers Morgan, founder of Animal Magic. 

The Magic Toy Maker app is free to download via Google Play or Apple iOS. Delivery of toys is currently available within the United States only, with other countries to follow. To learn more, please visit MagicToyMaker or FatRedCouch.

About FatRedCouch:

FatRedCouch blends brands and technologies to create innovative entertainment, publishing, and educational experiences using digital platforms and physical goods. In 2014, the company has launched multiple products based on Puff, the Magic Dragon and Appisodes for WordWorld, the long-running and award-winning PBS series. FatRedCouch is also slated to launch 12 new titles on at least six different distribution platforms covering: creative content, games, health, interactive TV, Appisodes, and interactive/connected toys.

To see the complete library of FRC products, please visit FatRedCouch.com.

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