SOURCE: MIT Sloan Management Review

MIT Sloan Management Review

June 27, 2012 15:53 ET

Small Publisher Takes Advantage of Responsive Design and HTML5 to Ease Multi-Platform Woes

CAMBRIDGE, MA--(Marketwire - Jun 27, 2012) - MIT Sloan Management Review (MIT SMR) yesterday released an MIT SMR web app for tablets, a responsive web design that uses HTML5 and is optimized for retina display. The new offering can be reached on any tablet at The product offers an example of the power behind tools that small, resource-constrained publishers can now use to distribute their content across different platforms.

The web app offers the entire MIT SMR content set, including both new and archived content. The MIT SMR digital team and its developer partner, Modern Tribe, saw the use of open web technologies, including WordPress as CMS, as a way for a small team to avoid the heavy resource requirements of supporting multiple platform apps, while at the same time offering an excellent reader experience.

"We set out to create a remarkable, unique, best-in-class tablet reading experience using the kind of open technology approach that MIT is known for," said Sean M. Brown, director of digital media for MIT SMR. "This product does that, while allowing our team to focus on content deployment and user experience instead of managing and supporting different technology stacks."

The launch of the web app is sponsored by SAS. The app's content is available according to the same access guidelines as MIT SMR's desktop site, with some content open to all, some open to registrants, and some open only to subscribers.

Other features of the web app include:

  • An immersive, lean back, approach, with an elegant and uncluttered design for readers.
  • Developed to work on all tablet devices; no downloads or updates required.
  • A unique slider menu that surfaces large groups of content with a swipe.
  • Retina display ready, featuring extensive use of photography to illustrate concepts.

For more information, please contact Deb Gallagher at +1 617 253 3967 or

About MIT Sloan Management Review
MIT Sloan Management Review leads the discourse among academic researchers, business executives and other influential thought leaders about advances in management practice that are transforming how people lead and innovate. MIT SMR disseminates new management research and innovative ideas so that thoughtful executives can capitalize on the opportunities generated by rapid organizational, technological and societal change.

About Modern Tribe

Modern Tribe, MIT SMR's web app developer, is the next generation of digital agency. Modern Tribe's teams of highly skilled freelancers design and build software & mobile solutions for fortune 500 companies, government institutions and well funded start-ups. 

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 55,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know®.

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