SOURCE: Lily.B Skin Care

Lily.B Skin Care

October 26, 2011 15:35 ET

Small Skincare Line Competes Against Major Brands in Costco

Owner of Lily.B Offers Entrepreneurs Inspiration in Tough Economy

PHOENIX, AZ--(Marketwire - Oct 26, 2011) - She's gone from a start up business to Costco shelves in 12 months... and as her Lily.B Skincare Line continues to grow, Liz Bishop wants to share business insight with fellow entrepreneurs and inspire them to fight through this economy.

When Bishop -- a veteran in the skincare industry and mother of two -- created Lily.B the goal was simple... offer women a natural, simple alternative to their daily skin care. Women of all ages are taking notice of the simple, effective three-step approach.

"The earlier a woman pro-actively cares for her skin -- routine cleansing, deep skin-nourishment and daily protection from the elements, using effective, natural ingredients -- the healthier and younger looking her skin will be," says Bishop.

As the entrepreneur works feverishly to build her brand, recently landing a second pilot launch in 19 Costco stores around the nation, she realizes that with vision and perseverance there is opportunity, in spite of this tough economy.

"The first time I saw Lily.B Ultra Eye Cream on the shelves at Costco, competing alongside powerhouse beauty brands, I knew the hard work was starting to pay off and I was on the right track."

The race is now on... if Lily.B Ultra Eye Cream sells well in the selected Costco stores during the October through November pilot, Lily.B may be one step closer to becoming a household name.

"Costco is hopeful Lily.B's appealing natural formulation, moderate price point and emphasis on skin-health and age prevention will resonate well with their beauty consumer," Bishop exudes. "It's an exciting and nerve-wracking time as we continue to grow."

In keeping with the Lily.B philosophy to "bring beauty to all the lives we touch" Bishop is partnering with Toys for Tots and will donate $1 of every eye cream sold in Costco stores.

About Lily.B Skincare:

Lily.B, which is naturally formulated and suitable for all skin types, emphasizes botanical ingredients and essential oils, deep skin nourishing properties and age defying benefits. It contains no parabens, glycols, sulfates, dyes, artificial fragrance, or other skin irritating additives. Lily.B has been tested by skin experts and beauty enthusiasts, never on animals, and is endorsed by dermatologists. To learn more visit www.lilybskincare.com.

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