SOURCE: Aberdeen Group, a Harte-Hanks Company

April 10, 2007 15:52 ET

Smaller Companies Challenged by New Product Development

Study Finds SMEs Are Challenged, Yet Best in Class Deliver Innovative Products to Market 22% Faster

BOSTON, MA -- (MARKET WIRE) -- April 10, 2007 -- Small to midsize enterprises (SMEs) are leveraging product lifecycle management (PLM) technology and adopting best practices to improve product development and deliver more innovative products to customers. A recently published report, Profitable Product Development for SMEs by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), finds that Best in Class companies are hitting the product development metrics that drive profitable growth 49% to 74% more frequently than average competitors. These top performers are up to 14 times as likely as their poorer performing competitive counterparts to meet key targets for product launch dates, product revenue, product costs, development budgets and quality targets.

"As a result of their superior ability to meet development targets, Best in Class companies are delivering innovative products to market an average of 22% faster than their competitors," says Jim Brown, Vice President of Aberdeen's Product Innovation research and report author. "These smaller companies are actively focused on improving their ability to manage product development projects, coordinating a growing number of participants from inside the enterprise and out. They are also improving product innovation itself, by improving their ability to design products and their ability to collaborate with others on product design."

This report is made available in part by underwriters: PTC, Centric Software, Dessault Systems, UGS, and Agile. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=3953

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

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