SOURCE: The Smart Card Alliance

The Smart Card Alliance

September 13, 2011 10:10 ET

Smart Card Alliance to Host EMV Webinar for U.S. Merchants and Acquirers

PRINCETON JUNCTION, NJ--(Marketwire - Sep 13, 2011) - Merchants and acquirers wanting to learn about EMV chip migration in the United States should attend the upcoming Smart Card Alliance educational webinar, where speakers from Datacard Group, MasterCard Worldwide, Moneris, and Visa Inc. will answer their most pressing questions.

The free webinar, "EMV for Merchants and Acquirers: U.S. Migration Considerations," will be held on October 6, 2011 at 1:00 P.M. ET/10:00 A.M. PT. To register, visit the Smart Card Alliance website, or

"Visa's recently announced plans to accelerate EMV chip migration and mobile payments acceptance change the U.S. payments landscape, leaving merchants and acquirers with questions about how the news affects them and their business," said Randy Vanderhoof, executive director of the Smart Card Alliance. "We have built a webinar agenda specifically for this audience to provide a primer on EMV, outline the steps that merchants and acquirers will need to take to support EMV, and provide guidance on how to start migration planning."

Webinar speakers Guy Berg, Datacard Group; Simon Hurry, Visa Inc.; Oliver Manahan, MasterCard Worldwide; Amer Matar, Moneris; and Randy Vanderhoof, Smart Card Alliance; will cover the following topics:

  • Global EMV deployment and results
  • Business drivers for U.S. migration to EMV and key choices in EMV implementation
  • EMV 101: How do EMV payment processes differ from magnetic stripe transactions; what are issuer EMV options and their implications for card acceptance; what are key considerations for EMV implementation
  • Overview of Visa U.S. migration approach and next steps for merchants and acquirers
  • Acquirer and merchant lessons learned from Canadian EMV

More information on EMV can be found on the EMV Resources area of the Smart Card Alliance website.

About the Smart Card Alliance
The Smart Card Alliance is a not-for-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of smart card technology.

Through specific projects such as education programs, market research, advocacy, industry relations and open forums, the Alliance keeps its members connected to industry leaders and innovative thought. The Alliance is the single industry voice for smart cards, leading industry discussion on the impact and value of smart cards in the U.S. and Latin America. For more information please visit

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