SOURCE: Smart Card Marketing Systems Inc.

April 11, 2006 09:05 ET

Smart Card Marketing Systems Inc. Releases a Corporate Profile of Business Services

SAN ANTONIO, TX -- (MARKET WIRE) -- April 11, 2006 -- Smart Card Marketing Systems Inc. (OTC: SMKG), a leading provider of prepaid cards, value smart storage cards and Payment transaction management services, released today a corporate profile outlining their business services.


Smartcard Marketing Systems, Inc. (SMKG) is a C-Corporation trading under the symbol SMKG OTC. Founded in 2003, the company initially engaged in selling web-based loyalty card systems to retailers. Smart Card's core competency of using sales and marketing technology in retail customer gift and cash card programs, led to the creation of a web-based, real-time transaction platform. The key strength of this online platform is that it incorporates the latest Internet technology innovations on a layer of inexpensive, PC-based hardware and a flexible, scalable software application including smart technology and magnet-stripe cards. Smart Card sells its loyalty application to optical retailers, restaurants, check cashers, Foreign Exchange merchants and small business associations.

Key alliances have grown out of this initial business model, creating an opportunity to expand the application and network to include other retail outlets. It also provides a unique offering of a financial services platform to prepaid product resellers and remittance processors across North America as well as internationally. In the past twelve months, Smart Card has used its resources to move into the rapidly expanding business of wholesaling financial products and services through non-bank resellers to a largely untapped market of consumers who do not possess bank accounts, which represents 30,000,000 people in the USA alone. Smart Card provides cutting-edge products and services that take advantage of the newest Treasury regulations and the company either owns or has acquired distribution rights for the following:

1. Prepaid ATM stored value cards

2. Card-to-card Money Transfers

3. Prepaid VISA™/ MasterCard® branded Gift and Debit cards

4. Prepaid Wireless, Long Distance and Bill Payment services

5. Check Imaging and Processing for Check Cashers using the new Check21 Treasury Department regulations

6. Card loading services at over 10,000 bank branch locations including Wells Fargo, Wachovia Bank, Chase/BankOne or Regent Bank

7. Remittance Processing and Aggregation through electronic checks, paper checks, money orders, MoneyGram and credit cards

8. VelocityMerchant™, a web-based transaction tracking system that allows participating retailers to track all of their financial transactions online and calculate sales commissions, residuals and fees to individual offices or employees. This software is proprietary to Smart Card and gives the company a critical advantage over any competing provider.

The combination of traditional and unique cutting-edge products and services has given Smart Card a competitive edge to become a leader in the prepaid industry, paving the way for increased revenue streams in the future. Bruce Baillio, MBA, president of Smart Card Marketing Systems Inc., stated, "With this unique product offering, our sales, commission and royalties will increase dramatically in 2006 and 2007 with a target for exponential growth in 2006/07."

CEO, Massimo Barone had this to add, "The successful merger of Smartcard Marketing Systems Inc with a NASDAQ public entity has given us beneficial access to public and institutional capital markets. The additional funding will fuel the companies' rapid growth over the years to come."

About Us

Smart Card Marketing Systems Inc. has taken a mainstream position in the smart and prepaid charge card market to develop, integrate and to jointly deploy turnkey co-branded solutions for loyalty and payment management transactions. Smart Card Marketing Systems Inc. seeks industry suppliers and creates channel partners to better the availability of APIs (automated protocol interfaces) that respectively are only available to preferred corporations/clients and manages the required protocol in-place by the offering institution for the merchant.

Forward-Looking Statements. This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements about the expected future prospects of our business and all other statements in this release other than historical facts, constitute forward-looking statements. You can identify forward-looking statements because they contain words such as "believes," "expects," "may," "will," "would," "should," "seeks," "approximately," "intends," "plans," "estimates," or "anticipates" or similar expressions which concern our strategy, plans or intentions. All statements we make relating to estimated and projected earnings, margins, costs, expenditures, cash flows, growth rates and financial results are forward-looking statements. In addition, we, through our senior management, from time to time make forward-looking public statements concerning our expected future operations and performance and other developments. All of these forward-looking statements are subject to risks and uncertainties that may change at any time, and, therefore, our actual results may differ materially from those we expected. We derive most of our forward-looking statements from our operating budgets and forecasts, which are based upon many detailed assumptions. While we believe that our assumptions are reasonable, we caution that it is very difficult to predict the impact of known factors, and, of course, it is impossible for us to anticipate all factors that could affect our actual results. Some of the factors that we believe could affect our results include: general economic and market conditions, including the lingering effects of the economic slowdown and services revenue; the overall condition of the bank card industry, including the effect of any further consolidation among financial services firms; the regulatory, credit and market risks associated with our operations; the integration of acquired businesses, the performance of our businesses; the effect of war, terrorism or catastrophic events; the timing and magnitude of sales; the timing and scope of technological advances; the ability to retain and attract customers and key personnel; and the ability to obtain patent protection and avoid patent-related liabilities in the context of a rapidly developing legal framework for software and business-method patents. The factors described in this paragraph and other factors that may affect our business or future financial results and when applicable, will be discussed in our filings with the Securities and Exchange Commission. We assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events or other factors.

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