SOURCE: Scollar

Cross Marketing

September 13, 2016 10:00 ET

Smart Cat Collar by Scollar Will Launch Pre-Orders September 20

First-of-Its-Kind Customizable, Multi-Function, Modular Collars Start at $99 for Pre-Order

SAN FRANCISCO, CA--(Marketwired - September 13, 2016) - Scollar, an innovative new pet tech company, announces its first smart collar for cats with pre-orders starting September 20. The smart collar is designed to make caring for your cat as easy as loving them. The sleek, easy-to-use collar has an interactive display screen, GPS for cat tracking, flea/tick and medication reminders, night visibility, breakaway clasp with lost collar finder, swappable battery and mobile app connectivity.

Created with both the owner and cat in mind, Scollar addresses the most pressing issues that arise with cat ownership with a simple, customizable pet wearable. Additionally, the modular design allows pet owners to personalize the product's functionality to meet their changing needs over time. The smart collar begins at $99 for pre-order.

Scollar CEO and Founder Lisa Tamayo says, "Having multiple pets and family members creates a lot of confusion around things like feeding or medications. We designed Scollar to help manage these details in an intuitive collar that keeps the close interaction between pet and owner."

Scollar is taking the internet of things to the next level with its intuitive smart collar. The open hardware platform invites partners and makers to expand collar functionality for pet doors, feeders, training and behavior modules, all of which are seamlessly integrated into the collar and mobile app.

The innovative Scollar app, currently available for free on iPhone and Android, gives pet owners access to the best crowd sourced dog and cat training videos. With the app, owners can track and share their pet's training progress.

Created by an experienced team of designers and engineers, Scollar includes a wealth of technology in a sleek collar that is non-intrusive for cats, which are currently underserved in the growing pet wearables market. Scollar VP of Engineering, Herman Elliott, describes the smart collar as an "exciting technical opportunity, to combine small size while achieving great RF performance."

The launch of Scollar's first pet wearable for cats will be followed by a smart collar for dogs, setting the company up to become a market leader in the $60 billion pet product industry. Scollar smart collars for cats will be available for pre-sale on September 20 at Collars will begin shipping Q1 2017, and will start at $149 full retail.


Scollar, Inc. is creating a universe of care for pets. Offering the only smart collar platform that changes with the dynamic needs of the pet, it makes caring for pets as easy as loving them. The combination of services and functions of the app and smart collar ensure pets get the personalized care and attention they need. To learn more, visit

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