SOURCE: VIVA Creative

VIVA Creative

May 05, 2011 09:03 ET

Smart CMO Roundtable to Highlight Innovation, Metrics and Results

Recognized Panelists Represent Education, Technology, and Space Tourism Industries

ROCKVILLE, MD--(Marketwire - May 5, 2011) - VIVA Creative and JAGENCY are pleased to announce an exclusive Smart CMO Roundtable in Washington D.C. on May 5th, 2011 at the Hotel George, in partnership with the American Marketing Association. The event will focus on inspiring marketing executives to rethink innovation, examine global versus local marketing, and deliver measurable results.

The Smart CMO Roundtable will feature an elite panel of Washington D.C. area marketers to share insights and stories from their successful multi-million dollar organizations.

Moderator Jocelyne Attal, CEO of JAgency, will drive discussion around the process of innovation in marketing, the use of various metrics, and the marketing implications of thinking global versus local. The panel will feature:

Kevin Alansky, VP of Marketing, Blackboard
Celia Stokes, Executive VP and CMO, K12
Tom Shelley, President and former CMO, Space Adventures

Emily Greene, co-chair of Smart CMO, said, "Jocelyne Attal, a renowned marketing innovator, will lead this CMO-to-CMO conversation to help our audience deliver results in their own organizations."

Guests will have the opportunity to network and interact with local business leaders and marketing executives, as well as ask questions to the panel following the Roundtable discussion. Questions will also be accepted via Twitter using hashtag: #SmartCMODC. For more information and to register for the event, please visit: Smart CMO Roundtable.

This Smart CMO Roundtable will be featured as part of the 2nd Smart CMO Virtual Forum taking place online on June 16th, 2011. To register for the Smart CMO Virtual Forum please visit www.smartCMO.com.

About Smart CMO

Smart CMO is a global community of marketing executives whose purpose is to innovate, experience, and share marketing technologies and media -- always focused on measurable results. Smart CMO delivers innovative live and virtual event experience to marketing executives in 24 countries. For more information please visit www.smartcmo.com.

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