SOURCE: Smart for Life(TM) Weight Management Centers

May 08, 2008 09:00 ET

Smart for Life™ in the Fast Lane -- Indy Health & Fitness Announces an Exclusive Strategic Sponsorship With the Weight Loss Program Innovator

INDIANAPOLIS, IN--(Marketwire - May 8, 2008) - Smart for Life™ Weight Management announced today it has entered into an exclusive strategic sponsorship with Indy Health & Fitness of Indianapolis, IN, a mobile on-site provider of health-related services to IndyCar Series events worldwide. Smart for Life will offer a wide variety of services to the participants and followers of the IndyCar Series through the 2009 season.

Contracted with the Indy Racing League, the Indianapolis-based sanctioning body for the Indycar Series and Firestone Indy Lights Series, Indy Health & Fitness is a full service unit that travels to each IndyCar Series event providing drivers and support crews with a state-of-the-art strength and conditioning facility, physical and massage therapy as well as a chiropractic office. Sasson Moulavi, Chief Medical Director of Smart for Life™, stated, "This sponsorship provides an ideal opportunity for Smart for Life™, as health and overall wellness are at the center of the program's core philosophy. Indy drivers are fast and so is weight loss with Smart for Life™. It's a great way for fans to get slim and healthy just like the drivers."

IndyCar Series drivers are considered some of the leanest, fittest and best conditioned athletes in professional sports as a whole and remaining at optimum driving weight is key to their continued success, on the track and off. It goes without saying that these world-class athletes don't trust just anybody with their equipment or with their health and Smart for Life™ has proven itself to be not only a great weight loss vehicle but an ideal way to keep the weight off. Dr. Rob Schroeder, president and founder of Indy Health and Fitness, states, "Smart for Life is a natural extension of the values and services that we provide to the IndyCar Series teams and drivers. We are always looking for healthy ways to stay fit and maintain peak performance for our athletes and clients."

Throughout the season, Smart for Life™ will have the opportunity to get its brand presence in front of millions of viewers, in home and at events, allowing the company introductions into markets it previously had little to no exposure to.

ABOUT SMART FOR LIFE™ -- Today, Smart for Life™ is ideally positioned to become a household name -- and the weight management program of choice. They have helped thousands of people to lose weight quickly, safely and affordably through the use of their proprietary all natural Smart products. Clients can choose the convenience of the online program or visit any one of our 42 locations. With today's high-pressured, fast-paced lifestyles, the online approach is an ideal way to undertake the program. Perfect for the self-starter, one receives the resources and support of the "in-center" experience but on a timeframe that works for them. For even more personalized, one-on-one support, dieters can take advantage of our medical center program.

Strictly adhering to American Society of Bariatric Physicians (ASBP) Guidelines, the skilled physicians and staff of each Center guide patients through the life-transforming weight loss experience quickly, safely, inexpensively -- and all without hunger. Our Smart Cookies and foods are all natural and made with 60% organic ingredients and provide maximum appetite suppression. The cookies are manufactured in two locations: AIB-certified Harlan Bakeries, one of the largest privately held baked good manufacturers in the U.S. and a South Florida operation. For more information, please visit:

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