SOURCE: Smart Lunches

Smart Lunches

June 25, 2012 09:00 ET

Smart Lunches Adds Barbara Lynch and Debi Kleiman as Advisors to Enhance Category Leadership and Support Growth

Nationally Recognized, Boston-Based Chef and Online Tech Marketer Lend Culinary and Digital Credentials to Fast-Growing Healthy School Lunch Entity

BOSTON, MA--(Marketwire - Jun 25, 2012) - Smart Lunches (, the Boston-based online solution that brings nutrition to kids and convenience to their parents -- while ensuring that schools, daycare centers and summer camps provide healthy lunches to their students and campers -- announced two new additions to its team of advisors.

Barbara Lynch, a James Beard Award-winning chef and restaurateur, and Debi Kleiman, President of the Massachusetts Innovation & Technology Exchange (MITX), join Smart Lunches at a time when the company and its business model are gaining tremendous momentum and acceptance. Since its launch in September of 2011, the company has added an impressive roster of 35 forward-thinking schools, daycare centers and summer camps, resulting in a tripling of the volume of lunches provided in the past two months alone.

Lynch, Founder and CEO of Barbara Lynch Gruppo which includes such acclaimed Boston eateries as No. 9 Park, B&G Oysters, The Butcher Shop, Sportello and Menton, brings her expertise in food and nutrition to advise the company. She will work closely with Smart Lunches' on-staff nutritionist. "I'm excited about helping Smart Lunches creatively serve an unmet need with well-balanced, kid-friendly lunches made with fresh fruits and vegetables and other minimally processed ingredients," said Lynch. "Smart Lunches is already highly rated by children and parents alike -- but the Company's management is determined to do even more, and I'm thrilled to be a part of a team that will clearly be proactive about setting new standards on children's everyday diets."

Debi Kleiman, President of MITX, brings deep experience in digital marketing and consumer brands. Previously, Kleiman was VP, Product Marketing & Sales Operations at Communispace. Before that, she held marketing management positions at Oral-B (a division of Procter & Gamble), Welch's and the Coca-Cola Company. Said Kleiman: "By combining today's innovation in ecommerce with entrepreneurship, Smart Lunches has found the most convenient way for parents to give their kids the lunches they'd like them to have. As a mom myself, I know that parents are busy and our kids want to eat good stuff for lunch. There just aren't a lot of options that can help on both fronts. But meals from Smart Lunches fit right in, and I'm eager to have the chance to help get the word out."

"Barbara and Debi joining as advisors has added excitement to the atmosphere at our new headquarters in downtown Boston. Their enthusiasm and knowledge of today's food ecosystem and their skill at building great brands will be invaluable assets," said CEO Emily Green. "Based on feedback from kids, parents and schools, we're continuing to raise the bar on providing appetizing, nutritious meals. Our summer menu has parents across the state thrilled to get a break from packing their campers' lunch every day. Adding Barbara and Debi to our team will help us achieve our goal of having 50 Boston-area partners by Fall."

About Smart Lunches: Smart Lunches' online ordering and meal delivery service brings nutrition and convenience to parents and kids, while making life easier for schools, daycare centers and camps.

Smart Lunches is located in Boston, Massachusetts and is a proud member of 12 x 12 (, which brings together leading entrepreneurs, venture capitalists and business service providers committed to accelerate promising new businesses in Massachusetts. The company gives back by sharing a portion of its earnings with its partners and by contributing to other programs to support underprivileged children -- proving great businesses can do great things while having a higher purpose.