SOURCE: Yummly.com

Yummly.com

November 06, 2014 08:00 ET

Smart Recipe Platform Yummly Cooks Up App for Android

New Mobile App Gives Android Users Access to Every Recipe in the World

REDWOOD CITY, CA--(Marketwired - Nov 6, 2014) - Yummly (www.yummly.com), the leading innovator in recipe search & discovery, announced the release of its first ever Android app today. The free app is now available on Google Play.

With this launch, Yummly's mobile portfolio now includes apps for smartphones and tablets on both iOS and Android platforms, providing on-the-go access to its community of more than 15 million monthly unique visitors. Yummly's iOS apps have been the #1 free recipe apps since their respective launches over the last 12 months, and have totaled over 3.5 million downloads.

"From the beginning of the app design process, we knew we had to tailor the Yummly Android app experience; showcasing signature Android features and design philosophy. More specifically, we have given the app a responsive design with an optimized layout of the app that evolves between phones and tablet-sized devices, so users will have a stunning view of any recipe no matter what Android device they use," said Brian Witlin, COO of Yummly. "The signature Yummly interface mixed with our data-driven features, such as personalized recommendations and semantic search, create an unmatched user experience than any other recipe app out there."

How the App Delivers
The new app for Android offers popular Yummly features, letting users:

  • Search within the app and discover recipes from the sites users love -- more than one million recipes that can be searched by holiday, cuisine, taste, diet, nutrition, allergy, cook time, technique, and more
  • Browse recipe recommendations, selected based on a user's taste preferences
  • Collect, save and organize favorite recipes in a personalized digital recipe box
  • Filter by personalized diets or allergies like vegan, gluten-free, no-peanuts or shrimp
  • View a beautiful, user-friendly interface that showcases full screen images of food

"We are excited to be expanding our data-driven technology onto the Android platform to provide users with recipes that are tailored to them on-the-go," said Dave Feller, co-founder and CEO of Yummly. "This new platform expands our mobile possibilities in the U.S. and abroad and we look forward to extending our Android experience and feature set."

Yummly is available for free on Google Play.

About Yummly
Yummly's mission is to personalize the kitchen. This is made possible through proprietary technology to understand food & taste built upon mapping the food genome. Headquartered in the heart of Silicon Valley, Yummly is backed by Physic Ventures, Unilever Corporate Ventures, First Round Capital, Harrison Metal Capital, and Intel Capital. Its founding angel investors and advisory board include: Jeff Jordan (partner at Andreessen Horowitz), Bill Cobb (CEO, H&R Block), Justin LaFrance (StumbleUpon), Marcia Hooper and Brad O'Neill (CEO, TechValidate). For more information, visit www.yummly.com.

Resources:
To download the free Yummly Android app please visit Google Play
To download the free Yummly iPhone and iPad app please visit the App Store
To view the Yummly mobile marketing page, please visit:www.yummly.com/mobile
For more information about Yummly, please visit: www.yummly.com/about

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