SOURCE: Yummly.com

Yummly.com

March 13, 2014 08:00 ET

Smart Recipe Platform Yummly Delivers Beautiful & Powerful New iPad App

Hits Milestone With One Million Downloads on iPhone App Just a Few Months After Launch

REDWOOD CITY, CA--(Marketwired - Mar 13, 2014) - People can now search, swipe and tap on the iPad to find delicious dishes from the kitchen or the couch -- all personalized to their taste. Yummly, (http://www.yummly.com), the leading digital kitchen platform, today announced that its popular free recipe app is now available for the iPad.

The Yummly iPad app has the best features from the acclaimed iPhone app, but with a beautiful user interface that is built from the ground up for the larger real estate of the iPad, including:

  • A recipe recommendation feed based on each users' personal tastes
  • True semantic recipe search and filtering by ingredient, time, diet, allergy, taste, occasion, holiday, cuisine, technique, course, source and more
  • More than one million recipes from the most popular sites and blogs
  • The ability to save and organize recipes in a digital recipe box
  • A beautiful user-friendly interface on top of powerful food technology

Yummly for the iPad supports both a lean-back mode for personal recipe inspiration and a lean-forward mode for finding the perfect recipe for dinner tonight -- both features meet the needs of the avid home cook, making the Yummly iPad app the most useful tool in the kitchen.

"We are seeing more and more people, specifically millennials, using smartphones and tablets to discover recipes, reinforcing our decision to design a native app for the iPad," said Brian Witlin, head of mobile and platform at Yummly. "Already we are noticing our iPhone app demographics are a decade younger than our website and are continuing to come back unprompted."

Yummly's iPhone app has already proven to be successful, reaching one million downloads just a few months after launching, and is ranked the top recipe app in the free Food & Drink category. The company has also seen an increase in engagement, having more than 40 percent of people return the month after registering within the iPhone app. Yummly also detected a shift in people using the app, noting that the demographic skews a decade younger than users interacting on the website, which is consistent with studies, like the NPD Group, that state one-half of all millennials, nearly 30 million young adults, are using recipes at least once a week.

"According to NPD, 11 million U.S. households are using a recipe to cook on an average evening and getting new ideas is the #1 meal planning challenge. There is a huge opportunity to personalize the kitchen," said David Feller, founder and CEO of Yummly. "Our goal is to be the personalized end-to-end solution for the kitchen, helping people from the planning process to procurement to preparation. That's why we have spent significant time and effort building our state-of-the-art technology to understand recipes, food and taste. This technology powers everything we do from awesome recommendations to semantic search to a smart shopping list."

With more than 60 percent of Yummly traffic coming from mobile devices, Yummly will continue to explore efforts to broaden their mobile offering for its community of over 15 million monthly unique website visitors.

The Yummly iPad app is now available to download for free from the App Store.

Resources:
To download the free Yummly iPad please visit the App Store
To view the Yummly mobile marketing page, please visit: www.yummly.com/mobile
For more information about Yummly, please visit: www.yummly.com/about

About Yummly
Yummly's mission is to personalize the kitchen by creating the digital kitchen platform. This is made possible through proprietary technology to understand recipes, food & taste -- built upon a knowledge graph for food. Headquartered in the heart of Silicon Valley, Yummly is backed by Physic Ventures, Unilever Corporate Ventures, First Round Capital, Harrison Metal Capital, and Intel Capital. Its founding angel investors and advisory board include: Jeff Jordan (partner at Andreessen Horowitz), Bill Cobb (CEO, H&R Block), Justin LaFrance (StumbleUpon), Marcia Hooper and Brad O'Neill (CEO, TechValidate). For more information, visit www.yummly.com.

Connect with Yummly:
Read the Yummly Dish blog: http://blog.yummly.com
Visit us on Facebook: www.facebook.com/yummly
Follow us on Twitter: www.twitter.com/yummly

Yummly is a trademark of Yummly Inc. and may be registered in some jurisdictions. All other trade names or trademarks used herein are recognized to be the property of their respective owners. All rights reserved.

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